The flavor is not good.

Some people may not like the flavor as it is a bit sea salty with a milder mint flavor; however, I do like it

I've been using this toothpaste for a week, the flavor is not the best ( you taste the baking soda) but cleans my teeth very well, I haven't seen results yet but its too soon to say anything

The flavor is pretty bad

The flavor was so bad, I didn't feel clean after using it.

I could use a stronger mint flavor as it doesn't freshen breath as long as competing toothpastes.

This toothpaste has a great flavor and really seems to clean and whiten my teeth

Whitening capability is about the same as other brands, but the flavor is wonderful and refreshing.

Great flavor and good light abrasive feel

I had been using Crest Pro-Health Advanced for years, but was not happy with the strong mint flavor and the associated stinging

I love the baking soda flavor actually

I knew to expect a strong flavor from many of the reviews, but this was awful

The flavor is fine.

Flavor isn't overpowering yet works great to leave a clean mouth

The flavor is pretty bad.

The flavor is soft, whici I like, and whitening capabilities are very good!

Flavor isn't overpowering yet works great to leave a clean mouth

My mouth feels really fresh after brushing Toothpaste does not have a strong flavor and does whiten teeth.

It’s got a better flavor than the ones I use to use

The salty flavor of the baking soda is just fine with me

Decent flavor, I do feel like my mouth is getting cleaner

Nevertheless, the reality is "clean mint" flavor.

The flavor takes a minute to get used to but overall I like it better than other toothpaste, not too minty.

Works great, has an awesome taste/flavor

Flavor not overwhelming!

I don't like the flavor, it has a weird after taste

It whiten my teeth and love the flavor and feels clean after

Decent toothpaste, flavor is rough.

Believe me I have tried so many tooth paste and all of them after 20 min leave a bad flavor in your mouth if u know what I mean

I do not like the flavor but it seems to help whiten

The flavor is really weird

Good flavor, whitens well

Great flavor, great cleaning

It does whiten your teeth, but I didn't enjoy the flavor and couldn't continue to use it

we like the flavor

it is just a average tooth paste,but I like the flavor.

Flavor is great, leaves your mouth feeling so fresh and clean even before using mouthwash

The flavor and the smell is bad, I had to throw away.

It has the best flavor because it is not so flavorful that it tastes like gum or candy.

Overall this is a great toothpaste with a good minty flavor and seems to whiten teeth as well as an OTC toothpaste can

It has great flavor and gives my mouth clean and refresh feeling for quite a while after brushing.

Nice flavor and works to whiten up my teeth from all the coffee stains.

I wanted to like this, but honestly the flavor was not good

The flavor is like salt

Great flavor and make mouth feel refreshed

Taste(?) and flavor or scents are awful.

Price is good , The flavor I feel just so so.

Great flavor and good clean feel.

Something about the formulation keeps my mouth happy, and the flavor isn't my favorite but is not offensive either.

Very good as always

Was delivered quickly and works as I need it to

/o has also been using this and it has improved their color as well