After using this, when you have to use a different toothpaste you notice how well this toothpaste works.

This by far the best working toothpaste I have ever used

The taste takes a few uses to get used to but now it's really not bad. A+!

I've been using this toothpaste for a week, the flavor is not the best ( you taste the baking soda) but cleans my teeth very well, I haven't seen results yet but its too soon to say anything

I've noticed major improvement in teeth plaque since using this product

This toothpaste works especially well when used with an electric toothbrush, like the Oral B. Will give you a smile that looks professionally whitened, while leaving your teeth clean and breath fresh.

What I didnt like initially was getting used to the taste;it takes some getting used to, but it's all worth it in the end

The most disgusting toothpaste I’ve ever used

Ever since I have been using this toothpaste, my teeth feel cleaner longer and the stains on my lower teeth on the inner surface are practically non existent.

I wish I had done so earlier, because Arm & Hammer Advance White is the best toothpaste I've ever used

I started using arm and hammer toothpaste to prevent cavities, as recommended by my dentist