I like them because they are either very bright white or can be as soft warm color

Cool white is very nice for photography, and my living room doubles as a space for photographing my inventory for my LLR business

I especially liked being able to dim the light as well as to switch the light temperature from warm white to cool white to daylight settings.

This lamp is more of a soft white to bright white (actual product 2nd picture)

It goes from yellow to soft white to stark white

The dimmer works properly but the color is bright white (like the light that remind of you a sterile hospital which I don't like

You can change the color temperature (NOT brightness) between three different settings (warm white to cool white), which is what I was specifically looking for

The Flux options (Daylight, Cool White, Warm White) are awesome-- I can switch it to Daylight mode when I'm crafting, and then back to Warm White in the evenings when we want to settle in for the night with a book

It goes from yellow to soft white to stark white

Standing Lamp with Stepless Touch Dimmer, Two-Part Trip-Proof Cable, 90° Adjustable Top, Warm White LightHere are the differences:Cons of the Brightech vs. the Tenergy

The variation in lighting from soft white to daylight makes it perfect for every mood

This after my wife exclaimed, "Oh wow, the bright white (the coolest temp) works great in here.

Soft white when a guest is over, bright white when crafting, and daylight

First setting is more like a warm white, second setting is a brighter neutral white, and third setting is a very bright cool white

If you want the simple very bright white go for this