My family doesn't like the flavor of this product and I can't seem to stop the future shipments.

Has a funny flavor.

We have been using Colgate toothpaste for decades and this new flavor of our favorite total whitening is just horrible, we are not going to buy it anymore until they bring the old flavor back

I like the minty flavor and it leaves my mouth feeling clean.

I love the flavor of this brand of toothpaste.

This new flavor is horrible!!

I DO NOT like this new flavor if it is called a flavor.. tastes like rotten iron/metal

Love this flavor and it cleans great

Good flavor and it is worth the money.

Love this flavor and it cleans great

The "new flavor" of Colgate Total is nasty!

The flavor was terrible, it slightly burned my tongue, and it did not foam up like the old version

great flavor

We've bought Colgate for years but this new flavor is awful

Great flavor, easy to open with one hand cap.

The new flavor is so awful I will throw away the tubes I bought and switch to Crest unless I can find the good old flavor on a retailer’s shelf somewhere.

This is a fairly basic toothpaste with a strong mint flavor.

The flavor is a bit strong for me and burns my mouth

now with the nasty flavor not anymore...sorry Colgate, we are returning the 5 pack we got at Costco

The new flavor is so awful I will throw away the tubes I bought and switch to Crest unless I can find the good old flavor on a retailer’s shelf somewhere.

I like the new flavor.

I like the flavor and value

Flavor, freshness and value are great

AVOID, Burns and has a horrible flavor with this new Fluoride additive no longer ADA approved.

It has a great "clean" flavor and a long shelf life.

I dislike the "new flavor" of the Total SF paste

I really enjoy the fresh flavor of this paste

Great flavor and great value for the money

Price is Right...fresh flavor

New flavor” tastes terrible.

The new flavor is disgusting

The whitening compound works well; flavor is great.

Great flavor, tooth whitening and all

I like the flavor and it makes me feel refreshing every morning

I also like the flavor

The new flavor is too strong and different, I like the old flavor better

He likes the flavor and keeps his teeth white when he’s not using the whitening strips

New flavor doesn’t taste fresh or clean, leaves residue in mouth

I like a nice mint flavor but find that this mint is really intense compared to other mint toothpaste.

The flavor is great and isn't so strong that it burns your mouth and my mouth felt fresh for hours.

I liked the old flavor.

Flavor was changed few years back but no complaints.

Did not like the flavor

I hate this new flavor

Good as always

Most toothpaste use sodium fluoride which protects against cavities but Total Whitening Toothpaste with Stannous Fluoride works against gingivitis, plaque, tooth sensitivity as well as against cavities.