It cleaned my teeth thoroughly with a pleasant taste and breath.

Good taste and price.

Just missed returning by one day....new formula tastes terrible and makes my gums tingle

I don’t really care for the whitening, I just prefer the taste of this toothpaste over some others.

Great tasting and gentle cleansing

This new Colgate works well, does the job, reduced the sensitivity in my teeth (cold drinks still a problem) , works for the whole family and has a nice, fresh taste

The taste is fresh and I notice that it removes tea stains from my teeth, and the breath is fresh all

So I liked Colgate Total in the past but this newer formula has a nasty taste, thankfully I use an alcohol fluoride mouthwash after because I would not want that taste in my mouth for long

The taste is HORRIBLE

I've used Colgate toothpaste products for over 50 years, and I am now looking for a new brand because of the terrible NEW taste of the toothpaste.

At first I did not realize the awful metallic taste and rawness that lingered in my mouth for hours after brushing was due to the the new formulation, it wasn't until my son asked the same day if I forgot to completely rinse the vinegar out of the coffee maker after cleaning

Good toothpaste, taste good,

Like the taste

The new taste is horrible

We like the fresh taste, but then again it is pretty strong and you will notice that right away!

The new SF formula tastes terrible and burns like hell.

And, it is one of the first toothpastes that I have tried that does NOT have a "minty" fresh taste

It doesn't just taste horrible, it has such a strong taste it makes me cough.

We both absolutely hate the new taste.

Fresh taste, too.

Fresh taste

We wanted a whitening toothpaste and this is the only one we like the taste of.

Great taste, feels clean

New flavor (both paste and gel) with the SF leaves the worst taste

The Cool Mint paste has a great taste

This is the worst tasting toothpaste I’ve ever tried, it’s almost like a Lysol disinfectant in toothpaste form

taste of this looks good to me

Very heavy taste of artificial sweetener leaves a bad taste in your mouth.

This toothpaste tastes unexpectedly sweet and left a weird taste in my mouth.

Like the taste of this one and how clean it makes my mouth feel

Great deal, great taste and feeling

Used this twice and it doesn’t feel like it really cleans my teeth and leaves a weird taste in my mouth

I grew up on Crest and switched to Colgate, when I started working there, because of the great taste and performance of their fantastic toothpaste.

The new flavor has an awful taste, but even worse, is the aftertaste and the dry and nasty feeling that lasts for hours after rinsing.

He has a fresh mint taste and works well at whitening.

Good taste and whitens my teeth.

Like the taste better and it makes my teeth brighter.

New flavor” tastes terrible.

The taste is really fresh and good for modifying your breath

This toothpaste has a fresh taste that I love and it’s a brand I trust

I was using different toothpaste before this one, so at first the taste seemed a bit bitter.

Taste is good and my teeth feel clean and sparkling.

The taste is horrible and leaves a bad aftertaste

I like the product it leaves a clean taste.

The taste is fresh but not overpowering

Hate the taste

Nice minty taste

I like the taste very much

Good as always

Most toothpaste use sodium fluoride which protects against cavities but Total Whitening Toothpaste with Stannous Fluoride works against gingivitis, plaque, tooth sensitivity as well as against cavities.