His fur is shiny, fluffy and so soft AND he smells like a freshly baked cookie

I gave him a good bath in this stuff and his fur is nice and soft and smells good.

I washed my dog with it and his fur is so soft and smooth.

After her bath and when she was dry her fur was soft and silky.

After the bath, I felt like my dog was really clean, fur is soft and smelled amazing.

I was super pleased with their soft and shiny coat after using it only once

The dog smells great after using this, and her coat is super soft

This shampoo gives his coat a lot of moisture, and smells beyond amazing for weeks after his bath.

His coat looks shiny and healthy, and he smells fantastic!

After using this his coat was so soft and shiny, and he isn't itchy.

The shampoo lathers well with lots of suds and does wash off fairly

Left my dogs hair wonderful soft and he is not scratching as much as before

it doesn't take a lot of product to create a nice lather and it left my poodle nice and fluffy.

Lather's well, has a great fragrance, with no harsh chemicals.

and I'm happy to support products made in the US as well as with good ingredients.

and I'm happy to support products made in the US as well as with good ingredients.

I like that it has gentle ingredients and not a lot of chemicals.

Love this pet shampoo, great smell and made of healthy ingredients not irritating the eyes

I chose this shampoo for my Frenchie because it had gentle ingredients for his skin

I like the natural ingredients and has a pleasant oat scent.

I washed my dogs with other shampoos and they still smelled as though they had rolled on all the dead bugs in the back yard as soon as they were dry, with a hint of whatever floral or berry scent the other brands used

His hair was also super soft and smelled great afterward :)

It smells great and leaves my dog's hair soft and shiny

Left my dogs hair wonderful soft and he is not scratching as much as before

Not only did our guy smell better but the hair was so soft and you could tell that his skin had been moisturized but it wasn't oily or greasy.

The scent is like a vanilla cookie and smells delicious

Loved the scent, and my dog smelled so good several days after his shampoo

The scent smells absolutely amazing and first you think your dog may be running around smelling like oatmeal cookies

I like the natural ingredients and has a pleasant oat scent.

Product has a nice scent and left my dog smelling nice.

Great product smells great and makes my pooches smell terrific

This product is great, aside from the ingredients it has that are good for a pets fur

Great product with natural ingredients and made in the USA

More importantly, I love that this product is cruelty free, tear free, made with natural ingredients, and is made in the great USA

After the bath my dogs usually smell like wet dog no matter what the product used smells like

He enjoyed his bath with this shampoo and had no itching or allergic reaction

My dog loves it and he generally hates baths

and I'm happy to support products made in the US as well as with good ingredients.

The consistency is perfect and my pup smells great post bath.

I washed my dogs with other shampoos and they still smelled as though they had rolled on all the dead bugs in the back yard as soon as they were dry, with a hint of whatever floral or berry scent the other brands used

I bought it for our shihtzu/bichon boy who has itchy skin

My Morkie has very sensitive skin so this shampoo worked very well.

My dog has sensitive skin and have even tried baby shampoo

Both of my dogs have sensitive, itchy skin and this shampoo didn’t bother them at all

Bought this shampoo for my labradoodle because she has super sensitive skin

The dog smells great after using this, and her coat is super soft

This shampoo kept my dog smelling great after a nice bath

After the bath my dogs usually smell like wet dog no matter what the product used smells like

This is LITERALLY the BEST smelling dog shampoo, EVER!!

My dog smells great for days...and yes it does smell like cookie dough

Our GSD had bad allergies and the vet recommended this shampoo to help soothe her skin in between her medicated

My 10 yr old rescue has severe skin allergies and every shampoo I tried left her still looking dull, greasy and extremely flaky.

and I'm happy to support products made in the US as well as with good ingredients.

Also really helped her flaky allergy skin; my husband keeps talking about the

Our GSD had bad allergies and the vet recommended this shampoo to help soothe her skin in between her medicated

Many shampoos leave my dog with dry flaky skin, but this does not

My dog has chronic dry and itchy skin and I’ve tried other shampoos before

I have a poodle and we live in florida so her curls sometimes get super dry and this shampoo has brought them back to life and left her super soft and cuddly!!

Our rescue pup has allergies that causes itchy dry skin that keeps us all up at night from her clanging tags

and I have yet to find a dog wash that doesn’t leave her feeling very dry and brittle.

Left my dogs hair wonderful soft and he is not scratching as much as before

and I'm happy to support products made in the US as well as with good ingredients.

It smells amazing and it lasts longer than other brands I’ve tried

It smells amazing and brightens up the dog's coat and makes it very soft and smooth

It smells amazing and made his coat shiny and super soft

She actually has an allergic reaction to some perfume the groomer sprayed her with

so while this product smells delicious, those reviews are true, our dog broke out into a horrible reaction all over because of this product

Left my dogs hair wonderful soft and he is not scratching as much as before

After giving her a bath with this soap not only did she smell nice an clean for days, but she also didn't have any adverse reactions to the soap

’s fur is so soft after using this AND she has skin allergies and so far we have had no allergic reactions or breakouts!

First time using this shampoo and I already fell in love

Like all others the scent doesn't last a long time; a couple of days at most.

Whether it smells like lavender or oatmeal cookie, I still hates bath time

I bought this shampoo because my dogs both have sensitive skin and one of my dogs has a tough time with seasonal allergies

My mastiff has sensitive skin and I have a hard time finding shampoos that dint dry her out

Love how it left my little guy smelling clean as ever as well.

I gave him a good bath in this stuff and his fur is nice and soft and smells good.

My dog has major allergies and I needed a shampoo to help control those but also smell good because she plays hard

It works into a good lather as well.

He smells soooo good and it cleans and moisturizes great!!!

but she is still itching like crazy

My dog is shedding hair like crazy!

She ended up licking herself like crazy

Than his fur started falling off like crazy