If you're expecting a "warm" color from the "warm white" version, you'll be disappointed

The blue color is especially intense, but is good in a "party" environment where you want to keep your night vision.

Color was not consistent between reels

It is a warm-white color and when turned up full, gives off an impressive amount of light

once protected in the tubing, these lights gave me some great red color which can be seen from a great distance!

Most disappointing is the color.

The color wasn't *quite* as warm as I was

loved the color and that you can separate strip into various lengths

Usding this in tandem with a strip of blue-white LEDs has resulted in excellent overal color and brightness, completely lghting a 17' x 25' living room without shadows.

Great value, nice glow and color

Just the right color for our display cabinets.

Very warm color like sunlight

Nice color.

Maybe I received the wrong color, but the lights I received are a very harsh white light, a bit blue actually

The "soft white" is much closer to classic incandescent color while the other white is more of a blue tinted white that you would find in an office setting

We love the warm color and the soft bright light light

Love the color temperature, easy to solder, no complaints!

But very powerful and a BEAUTIFUL color

I like the color of them and they're easy to work with

There are waterproof strips which I put in the shower, not warm colored though, white LED only that I found

These five strip have high lumen, good color and 3M tape is good

and they are a nice white color and worked great!

and they are a nice white color and worked great!

Works as advertised and does appear to be proper color temperature.

Same packaging, just the right color

The color looks very nice and bright, shipping was right on time, easy to connected

This green color is the most neutral to me amongst the warm and cool white and blue color.

Matches the warm color of the recessed kitchen lights

Excellent color for interior lighting and would recommend to other users.

K cool white color appears cold & sterile in my kitchen

Very consistent warm white color among all the strands.

Brightness, color are great -

This LED product which states that it is a "warm white" light has very poor color rendering.

Blue is my favorite color so far.

What we like most is the light they give off, the cool white (5000k color temp) is beautiful and inviting at night, and bright during the day

I would be willing to buy more as replacements if I could get reels that were checked for correct color and consistency.

3528 Type, 300 SMD, 24 WattThis one have a better price and warmer color

Good quality led strips with a nice warm color

The birds' color under these lights is amazing

The lights are a nice warm color

The warm color of these works well in their bronze/copper/white kitchen.

Have not run them for any length of time, however color is great

Good brightness and color.

The video above in the other review is the correct color live

Easy intstallation, bright white finish- not a dull yellow color

The first roll had a great bright, soft white color.

Lovely warm color

Love the warm color temp and it feels extremely close to incandescent light.

Inconsistent colors from one reel to another; many of the reels came with defective diodes ( would not turn on)

the color of the descending line of ribbon is accurate, but overall it is significantly brighter.

These little LED's are bright and have a really nice color

The only drawback was the color

Color not warm white, creepy yellow.

Easy intstallation, bright white finish- not a dull yellow color

Not warm color at all, actually very close to cool bright white, which was very disappointing

First strand had poor light color

The "cool" vs "warm" color is just

Color is good for my purposes (near incandescent) but several sets of three LEDs were non functional

The "soft white" is much closer to classic incandescent color while the other white is more of a blue tinted white that you would find in an office setting

The main good point is the Warm White color

They operate flawlessly, put out plenty of evenly colored light and they are completely hidden.

These are a nice consistent color, and quite bright

I purchased several strips from HitLights as my lighting project expanded, however the last strip is not quite the same 3000K 'Warm White" color temperature as the previously installed strips and have a more cooler bluish cast

Very odd looking hue, sort of a gross sickly pinkish-orange color

The color is rich, and the brightness is amazing.

Although the color is a little warmer than I'd

If you don't like the color, just pick up some stained glass effect paint and customize.

Great product, well designed, warm white color is perfect for incandescent lighting effects and very consistent brightness of all LED's.

Lastly, the Blue light strip shines a real blue and not some other similar color as I've read some brands of light

We like them, but definitely feel a slightly warmer amber color is implied from the product images

I'd rather have flickering lights to cut out than ugly color variations

Great color,fast shipping, awesome product

You have to cut them and run multiple power supplies for consistent light intensity and color.

: I ordered another roll of the warm color to replace the original cool white I had got earlier

Color temperatures over 5,000K are called cool colors (blueish white), while lower color temperatures (2,700-3,000 K) are called warm colors (yellowish white through red).I will buy more of these as they are GREAT for accent and mood light.

I first bought these less than two months ago, and have since ordered a half-dozen more solid-colored and multicolored strips lighting ceilings, railings, the inside of my car, as well as some actual light fixtures in my house

I love green color, which my eyes feel better at night, the strip also get rid of my eye strain when watching tv at night

Lights work good and the adhesive sticks good but the color of the lights are hit or miss

I had originally bought 15 rolls of the cool white ones because I liked the color and the price.

My wife thought the color was a little too harsh, so we bought these for the kitchen instead.

Very bright and the color is awesome

and I found them to be uniform color temperature and easy to install.

These five strip have high lumen, good color and 3M tape is good

The color is warm, not that horrid blue light that some headlights have.

I ordered three spools, double checked the code and all of the spools presented the same cool color.

I woke my PC from sleep and they lit up with a vibrant red color.

I was happy with this initially, finding just the right color for my application.

Warm color,

The amount of light and color of the light is not what i expetted, the gold color tape changes the color

nice color and the sticky back is actually good!!!

Love the color temperature, easy to solder, no complaints!

Some reviewers have already mentioned it and I agree, the color is not as warm as you would think, at least a full brightness

The wiring is loose and doesn't stay plugged into the adapter very well, otherwise it works fine and the light is a nice color.

Matches the LED color on my Samsung microwave.

The warm white color is perfect at mimicking the regular 100W light bulb color.

We are Very pleased with the warm color and easy on the eyes lighting for the kitchen

Great color temperature.

I was nervous that the warm white might be too warm, or that there would be a significant color variation between the two spools as this can happen with different production runs during LED manufacture

Not very good color.

They work great and the warm color temperature leaves a nice glow under my cabinets.

I really liked the color of these

The Warm White color is very close to that of a standard incandescent lamp

When set to 25% brightness the yellow glowed the perfect color and mimicked the incandescent lighting it replaced perfectly.

fast shipping, good quality, good color of light, exactly what I expected to make a DIY lamp for marine aquarium

Although the description says "warm white" the color is cooler than the picture.

have purchased other colors as well

HitLights Led Tape Tape Light LED Strip Tape Light Dial Dimmer Black - Single Color, Easy plug-in -

Con: In my kitchen, 3000K warm white color has a slight yellow/green tint that's kinda gross

Maybe to get the full warm color, you need to decrease the brightness using a dimmer, but at full brightness the warm color feeling is not there

Make sure you want a "warm" color, because this one has a definite yellowish hue to it.

The light color is easy on the eyes (for LEDs) and they provide enough illumination to dig through bins in the back of my truck, pack a backpack, cook dinner, etc.

The color is soft & warm but still bright

Orange color not warm white.

Definitely not a warm white color, too cool for my liking for under the kitchen cabinets

They have a nice warm white color.

These are low CRI, and not really suitable for under the counter lighting due to poor color rendition (your steak will

Having two 3-foot strips of these (warm white) is comparable to having a 15W fluorescent fixture, but the color of the light is better

Very bright and vibrant color and very simple to add to any room.

The color on these lights is great

Great color and brightness.

Inconsistent color (temperature) when you purchase multiple items.

Nice color tone for blue

Good color and very bright

As some people reported, it's a sickening green color that makes my back-splash and counter top look like hell.

3528 Type, 300 SMD, 24 WattThis one have a better price and warmer color

If the bright white color could be toned down a bit I think they would be a better fit for more people.

It's a warm color, but not too yellow at all.

I used the HitLights inductive lamp controller (HitLights Led Light Strip Touch Dimmer - Single Color, Wall-mount - 5 to 24V DC, 8A Max).

Soft white color is good

they could have easily gotten a true warm white color.

I have a blue color and I love it

I chose these because they were the warm white color and the price was reasonable.

I would of liked to gave it a 5 star rating because the Led's are bright and true to color easy to cut where marked

The color is great, it matches an incandescent desk lamp I have perfectly.

I do prefer this color in the evening, as it appears a bit more incandescent than the white.

A very clean looking blue color, I find myself putting them on everything

inconsistent color of the individual diodes and the actual color is a little whiter than what is pictured.

I don't know if I got reels that were B grade, that didn't make the cut for consistent color temperature

I installed these and the color of the light is awful

I paid $13.99 and as I said, the A/C adapter was free