It is able to reproduce nice colors so that when watching football the team colors are as you know they should be and the orange if the first down markers are correctly vivid but dont lose their detail in over-saturation

amazing 3D pictures,Much better colors than Samsung, got A Samsung 7500 , decided to returned, replaced with this one, Very happy with it

I believe you can't beat a Sony for the rich colors

Not so with this Sony - picture quality is beautiful - no distortion, people are correctly proportioned and the colors are rich and beautiful