It's easy to apply, forms a good lather, and rinses easily.

Nice lather.

I love it, my doggie loves it, smells great, good lather, leaves her fur shiny soft and dandRUFF free

I used about a quarter sized amount of this shampoo and was able to get a great lather while also being able to get his whole coat in one go

It creates a nice lather too, which is always a plus!

You only need a very small amount to get a good lather.

This shampoo does the job with a nice lather & it smells AMAZING!!

I love it, my doggie loves it, smells great, good lather, leaves her fur shiny soft and dandRUFF free

this shampoo had a great lather and left my dogs fur soft and shinny and smelling good

It takes just a dollop to get a rich lather going

Lasts a long time only need a little to get great lather.

As it says on the label, this formula is very concentrated, and it doesn't take a lot to get a good lather on my 55-pound dobie mix

the most important aspect for the cleaning is a good lather and this is what it does

good lather, she liked the rub-a-dub very much

Good lather, and helps the itch

It produces a nice lather and my dog with sensitive skin does well with it.

Nice lather

It produces a thick, rich lather with a very pleasant, mild fragrance

Nice lather, nice fragrance

You do not need to use much get a great lather

Don't put on too much as it has great lather with just alittle.

I really hope this shampoo continues to work for us cause it seems like an all around great

My dog love this stuff as well as

Love it as much as you can love a dog shampoo