Overall summary: This monitor is simply stunning; your eyes can notice the HDR as well

HDR Effect" feels like my eyes are getting attacked by a box of crayons, it not bright enough and it doesn't have local dimming so steer away from this if you want True HDR

So the LG is a sight for sore eyes, so to speak

The brightness also hurt my eyes (during the day) so I turned that way

Eye strain etc

as for picture quality and brightness it hurt my eyes to look at.

It physically hurt my eyes to look at it.

Coming from a Dell U2312hm, IPS ( I know its a little old) I can tell you that this monitor will blow your eyes, images are crisp, colors are amazing and my gaming experience has been excellent

The Viotek text isn't as smooth and honestly hurts my eyes, the viewing angle is noticeably lesser than the LG, its just too grainy as well

If you pay about hundred bucks more, you'll get a built-in USB hub and a nano IPS display of this monitor, which you may not notice a difference unless you have a very good eyes

HDR Effect" feels like my eyes are getting attacked by a box of crayons, it not bright enough and it doesn't have local dimming so steer away from this if you want True HDR

The MSI 24.5 was clear but too crisp, almost hurting your eyes when looking at edges, great

but I didn't find it much of an improvement over my old monitor and afterwards my eyes felt really strained.