Pretty good purple shampoo

Literally the best shampoo and conditioner i’ve ever used

I have NEVER had a shampoo work this well or quick

I like more fruity smell shampoos

This shampoo smells so fresh and the scent lasts a long while

Not my favorite purple shampoo, but it will do

This shampoo immediately toned down the red and improved the tone of my hair after 2 shampoos.

I wanted to try a less expensive purple shampoo

I really like this shampoo.

Love this shampoo for my grey, white hair

This shampoo is great!

This is a great shampoo.

I used L’Oréal 3x and this shampoo makes my hair fall

It’s a really good purple shampoo for the price!

Let the shampoo soak in your hair for about ten minutes like a hair mask

Disappointing because I regularly use the sulfate-free shampoo from L'Oreal in the rosemary/moisturizing formula and love it

Not worth the hassle to ship one of the shampoos back but super annoyed they sent two instead of the one shampoo and one conditioner advertised

The shampoo has been effective on it’s own, even though we do not have the matching conditioner

My stylist told me this shampoo was perfect for my highlights, especially since we have very hard water

This shampoo is colored a medium shade of purple, which worked very well to neutralize the yellow tones of her hair, even toning down her strawberry blonde/orange roots

I was pleasantly surprised by this product, I have tried the more expensive purple shampoos from high-end brands and they all die my hair purple even if I just leave it on for less than a

Very nice shampoo/condition

Love this shampoo and conditioner.

This shampoo and conditioner set worked great!

I just got a compliment from a coworker that my purple shampoo must be awesome because it’s really keeping my brassy tones down where as hers is not!

This shampoo works well on my silver hair.

Honestly I just Googled what is the best shampoo and conditioner for highlighted

I really like it as a shampoo otherwise too

I have been very lucky to have stumbled onto some pretty great purple shampoos over the past few years but occasionally, in between highlights I really need something more intensive

This purple shampoo really works, and it smells good too.

This shampoo lathers nicely and enhances both body and color--unless you use it too frequently (which I think the instructions warn against)

Excellent shampoo for dyed blonde/silver grey hair

Love this shampoo

This purple shampoo really works, and it smells good too.

One of my favorite drug store purple shampoos.

I love this purple shampoo

This is my favorite blonde shampoo so far

One of the best shampoos I’ve used

This shampoo doesn’t smell good, it smells old

I have tried expensive salon purple shampoos all the way down to generic store brand

This shampoo is great and definitely takes the brassiness out of my highlighted hair

The smell is overwhelming while using it, but it doesn't linger in your hair when finished washing your hair.. just smells horrible when shampooing only!

An affordable, purple shampoo and conditioner that helps tone down highlights that are getting brassy

This is the worst shampoo and conditioner I’ve ever purchased

Great shampoo for grey hair!

Very good shampoo and conditioner

The shampoo really works helps my hair to not look so brassy or orange

I love this shampoo for my gray hair

This shampoo leaves my hair soft and reduced brassiness

Love this shampoo and what it does for my hair.

This purple shampoo has kept my blond color bright and shiny for almost two month now

Any light blonde or platinum blonde knows finding a good toning shampoo and conditioner is crazy hard

This shampoo is amazing

I got this to try out as a cheaper alternative to the fantastic fudge silver shampoo, however I was disappointed to find that it had barely any effect on my hair whatsoever

This shampoo is great at moisturizing (in my opinion) it makes my hair softer than my Joico moisture recovery shampoo (with moderation)

After six weeks of returning to my regular shampoo & conditioner my hair no longer falls out while shampooing.

The shampoo is wonderful.

The hibiscus scent is her fav as is this purple-colored sulfate-free shampoo being rich and thick

This shampoo smells so fresh and the scent lasts a long while

Honest - 2 shampoos and my hair, all of it, is silver totally.

Shampoo is great

I love the shampoo

After trying all the high end expensive bluing shampoo's I finally tried this product by L'Oreal I can tell you it works just as good , if not better, at one-third the price.

I have dirty blonde hair and the purple shampoo has been great with brightening up the blonde

It tones, for sure, but it's gradual and the 3-5 minute time for each the shampoo and conditioner is enough to see at least a minor tone improvement

but if you’re on a strict budget, just use Shimmer Lights Shampoo for several minutes then use a deep conditioning packet.

Expensive shampoos

No better than any other purple shampoo

The shampoo and conditioner feel great, made my fine/curly hair easy to detangle, but made no visible difference as far as toning

Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, 33.8 Fl; Oz (Packaging May Vary)Great shampoo and worked great

Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, 33.8 Fl; Oz (Packaging May Vary)Great shampoo and worked great

I received the wrong shampoo

Purple Shampoo came missing part of the cap

but it doesn't work as well as some other purple shampoos on the market.

This is my absolute favorite shampoo and conditioner

but I use lightening shampoo some in the winter to brighten it up a bit

Purple shampoo works best for people who are experiencing yellowness or brassiness and is perfect for Blonde, Bleached, Silver, or Brown Highlighted Hair

And I’d honestly say this shampoo is better for orange toned hair

Love the shampoo and conditioner

The shampoo is very dark

I use Shimmer Lights purple shampoo, but thought I would try this because of reviews

Great shampoo and conditioner

This is the best shampoo on the market.

The L'OREAL Ever Pure Purple Shampoo and Conditioner makes my hair sparkle with no yellow/brass tones at all

but I don’t think it works as well as other purple shampoo I’ve tried

After just one time using this shampoo (for 2 minutes) I could already see a difference!My hair got brighter and less brass - its like younger hair

but it doesn't work as well as some other purple shampoos on the market.

It’s a nice shampoo

I recommend giving it a try if you want a cheaper purple shampoo

I really like this shampoo

After I finish my expensive salon shampoo I will try the purple shampoo that goes with this purple conditioner

I use the purple shampoos once a week to brighten my blonde highlights

great shampoo

I started researching if shampoo could cause hair loss and I read that there was a class action lawsuit against Loreal for this exact thing

Perfect as always