I have experienced many great products that came early and were over-produced... built with over the top quality

BTW this is part of their reply: "Despite the precautions taken during the course of design and production, as well as quality assurance, no manufacturer can completely eliminate potential component failure

Great picture quality, terrible software

Beautiful TV, excellent picture quality... but Sonyreally dropped the ball with the 4k technology.

I must say i continue to be wow-ed by the beautiful picture quality and amazing

I have watched some of the 4K videos on you-tube and loved the picture quality

Pros - excellent picture quality

Audio quality was not important to me, because like me, you probably already have a quality surround sound system

As for the rest of us, we can see and appreciate superior quality and we'll make the financial commitment to make it happen.

The sound quality is superb for built in speakers

Some of the newer Netflix content is superb quality

Great Sony Smart 4K Ultra TV, Very good picture quality and features with APPs

It's a gorgeous tv with an incredible quality

The biggest improvement for me was the exceptional sound quality and passive

I understand that technology fails, but this feels like bad quality control to me.

Audio quality is good too, you don't really need to hook up a home theatre system unless you just want to

But If you want one of the best picture quality possible (IMO) in a current TV and you can afford it, I say go for it

For instance, I have a top quality 1080p projector with all sorts of fancy video processing capability, but even with the best 1080p Bluray sources, the image gets unacceptably soft when projected on my 120" screen

You will not be annoyed as in certain theaters where the screen has scratches, dark spots, curvy lines and or the brightness isn't uniform.