Not as good as Starbucks brand.

I honestly think it is just as good as the pricier name brands that I've tried.

The Amazon Fresh brand of Hazelnut coffee is a good price performer, but brews a tad harsher then the green mountain alternative.

but we like this brand as well as any other decaf we've tried and better than some

This coffee is equally as good as Green Mountain brand

The taste is very simple and smooth, really starting to love the AmazonFresh brand

taste and flavor as good or better than many of popular branded items, a great value for price

The hazelnut K-Cups are just as good as Keurig brand

I've used Amazon's ground and whole bean coffee in this same "AmazonFresh" organic fair trade branding and liked it there and like it now

Another fantastic Amazon branded product, and made in the USA.

Update: I tried several better brands since this review and now find this coffee very bland compared with better k_cup makers like Starbucks and San Francisco Coffee company.

Both the French Vanilla and Hazelnut medium roasts are every bit as good as other brands I have tried, such Green Mountain and Eight O'clock

Comparable to popular name brands.

The cups work exactly like all K cups work, and it is even orange and white like her favorite brand so it is easy to spot too

I tend to like a medium roast coffee and this Amazon Fresh brand is pretty good

I tend to like a medium roast coffee and this Amazon Fresh brand is pretty good

I would recommend this brand to a friend

Tom loves this brand.

I find this just as good as Green Mountain or Eight O'clock, 2 other brands that are good but reasonable

Lots of K-cups for the price and the quality is just as good as the major name brands that cost so much more for fewer cups!

The Amazon Columbian is as good as my favorite brand and after drinking about 1/2 the box of it-I'm wiling to say that it's even better than my preferred brand.

I honestly think it is just as good as the pricier name brands that I've tried.

I wasn't familiar with the "Amazon Fresh" brand until now, but I like it

Ok, I am LOVING the Amazon brand

These are convenient and taste just as good as the Keurig brand coffees without the higher price.

I now drink this coffee every morning just as good as more expensive brands

I now drink this coffee every morning just as good as more expensive brands

Keep in mind that I've tried many other brands but didn't like them at all and usually ended up giving them away.

I will be buying this again and if it's the same great taste and strength as this one - this will be my new favorite brand.

Both brands taste good and arrive quickly

Those that prefer milder tasting coffee will enjoy this brand

Much better than St*r B*cks.