[Actually looking at the pictures I'm about to upload, it was never really SUPER purple, just streaky purple and blonde

Nice, dark purple that really shines in the sunlight

My hair was actually pretty dark when I applied this, but the purple came through and I love it

This is the perfect purple for me!

I love Artic Foxes teal, blue, and dark purple

I've used the purple alone before as well, and it's a fantastic, deep purple.

I'll deal with that when the time comes- for now I'm loving this intense neon purple

My hair after a while faded away and I bought this in hopes of having the same vibrant purple I had

While I was washing the color out, it stained my hand purple as well as my bathtub purple and blue

The blue is really light but very blue; so it works great with the vibrant purple

It turned purple do not buy if you want black (Although it is a pretty purple) do not buy

I've been using Arctic Fox to dye my hair for a very long time, I've used a wide variety of their colors (all of the pinks, dark purple, dark blue, light green) and all of them always give me such good results

I won't use anything else!!So, I wanted a beautiful light purple-ish color for spring

It is by far the prettiest purple I've ever used

so I didn't expect bright purple

Great color, got the purple and it really works even within half an hour

What I did not expect was how BAD this purple would stain compared to the other colors I had used

In person it is a dark/deep purple

Nice, dark purple that really shines in the sunlight

I now have a nice red-purple hue

I mix it with a little bit of conditioner, leave it on for 5-10 minutes and my purple is vibrant and perfect again just like the first day I had it done.

the purple is amazing

Great bold purple on black brown hair as long as you bleach it before but overall very pretty

I wanted to color just the underneath part of my hair hoping it would bring a little more purple to it kinda like a subtle peek a boo

came out bright purple with very little pink

I started putting it in my hair and it looked really dark purple but put on enough it looked black

I have been dying my hair a dark purple for 15 years straight, and almost exclusively used Special FX Deep Purple

This color is great and exactly the purple I wanted

I love this brand but this purple is amazing