I love the smell and how it turned out

️It has an AMAZING smell

It’s pretty good, smell sweet, leave hair feeling soft which is perfect if you got crusty burnt hair 💀

Smell is great and it was beautiful on light brown hair

Super easy to use, best semi permanent hair color out there, amazing bubble gum smells, great for color refreshing between salon appointments or next color changes

Not a bad product, the smell is a weird sweet smelling scent, had to get used to

I didn't like the essence, tho, smells like playdough

Using it was an easy application and the smell made the experience enjoyable after going through using bleach

it’s a weird sweet smelling product.

Nice grape smell that doesn’t smell like chemicals at all.

The application is easy, the smell is great and it's so gentle on the hair

It gave me loads of shine, a very vivid color and it has a very pleasant smell

This is super vibrant and smells delectable.

the smell was amazing and it looked great while it faded as well

The dye does smell really nice though.

Not only did the dye leave stubborn stains on my skin and shower, but it had a terrible smell

While there is no harsh chemical smell I found the sweet candy scent obnoxious and it does linger

This has to be one of the best smelling dyes I've ever used , I mixed some manic panic blue moon with some of this to create this beautiful purple reddish pink color.. didn't stain my tub at all.

Leaves my hair so healthy and so soft, no harsh chemicals and has a pleasant smell

I like the smell and it helps keep my color looking strong

and I love the smell

Unfortunately, I had to give my bottle away because the smell was so strong.

I love the smell of this!

The smell is better than most, the color is great

The color is dark, the smell is so nice and sweet and i love how healthy it makes my hair feels!

The product had a great smell and such a pretty color

The smell is amazing very easy to use but nothing happened as i believe because its exspired picture of expiration

i loved using arctic fox dye, it made my hair feel SO soft and it didnt feel gritty or have that gross smell that other boxed dyes have, it really felt like my natural hair

The only dislike honestly is the smell as it was so strong

The smell is great as always & clean up was easy I just wish it stuck around for longer than 2 weeks before turning into a yucky green by the roots.

I enjoyed smelling like grapes

Has a horrible smell and didn’t really last in my hair!

Because it has super fruity smells and coloring was just like as described

Love the easy application and smell

it’s a weird sweet smelling product.

It smells nice but ts a strong smell and I’m really sensitive to it

Not a bad product, the smell is a weird sweet smelling scent, had to get used to

The smell wasn’t bad, but the oldest has ASD & SPD, she complained she didn’t like the smell

Love the smell and fades more even and less patchy than other semi perm colors I've tried (looking at you manic panic).

️ would love to buy more an it smelt sooo good 😆

Love the smell

I love having fun colors, and not only does Arctic fox hair dye smell good, but it doesn't have any amonia that could damage your hair further if you have to bleach it

This covered my silver streaks beautifully, smells amazing, super easy to wash out and no damage!

Some pros: smells nice, easy to apply, pretty color.

Love the color deposit and smell.

First off, this smells amazing

When you open it, it definitely has a smell but its not a strong chemically smell like other brands

The sweet grape smell was so overpowering I couldn't even take it out of the plastic bag it shipped in, let alone open it

My husband loves the smell of it right after I've dyed my hair

Also no nasty chemical smell.

The smell wasn’t bad, but the oldest has ASD & SPD, she complained she didn’t like the smell

great color smells nice!

As I have been, I will continue to use this company's dye for its simplicity, gentle effect, non-chemical smell, and great color options!

also the sweet smell of the hair dye is always a lovely plus !

Love the smell and how easy it’s to apply but also it’s

And the smell is amazing it smells like candy

My hair looks beautiful, and it doesn’t have that awful chemical smell that comes from box hair

Long lasting, surprisingly good smell, strong pigmentation, simple application

Good smell