A very cool idea, but the magnetic ring continuously re-positions down the pencil as the lead is used up.

While this pencil has a beautiful design and is a great idea, the practicality of the design is where it is flawed

Cool idea but back to the drawing board to improve functionality

I have to say, when I first saw this pencil on amazon, I was really impressed at how sleek it looked as well as how cool the idea of the magnet moving the lead up and down inside.

Great idea, great design, poor execution.