Colors are brilliant and the print is sharp and professional-looking.

The colors were brighter and sharper looking on this photo paper.

I've never had a complaint since I started using Pro Platinum about a year and a half ago and several patrons have commented on how nice the paper looks and feels

Some people argue that Canon favors the "Disney" look in colors and there is a bit of this with the Platinum Pro paper.

Nice glossy look

Let me tell you, I never thought I would be able to print such great looking photos on a non-photo printer