If I had to place this, this would be one of the middle-tier rice cookers comparable to the Zojirushi Micom and the Tiger JBV-A models which this company is much more reasonably priced than the other models.

This rice cooker is incredible and has a great price

we'll see how long this lasts, but for now we will give 5 stars for being working well and the price is good as well.

Best price for an appliance that can be used for multiple purposes

I researched for hours for a reasonably priced one that would do what I wanted - cook rice with minimal clean up.

Fabulous price

Good price for the item

Many functions, the price is also very affordable, very convenient

But if your question is "is this a good rice maker for an affordable price

And the price is reasonable too.