I like the design this tuner.

The compact design is unobtrusive; it is only around 2 1/16" tall (excluding clamp) and can mount to either the front or back of the headstock.

In particular I owned a Snark that was a very sleek design, but had a short two year lifespan.

This tuner has an intuitive interface, compact design, and handy clip

The design is clean and easy to read.

LIght, thin, clean design

You begin tightening the string, and as soon as you reach pitch, wham, the "D" now has a blue bar above it as well, and a blue arrow appears on either side of it (see the Amazon photo).The unit is very simple, having just an on-off button and a button on either side of it to calibrate the pitch above or below A 440.

When I'm tuning the A string, the display will register as "E," but the blue bars and arrows work fine.