They, in my opinion seem to hold a charge a little longer than their competitors and as a photographer I have to make sure that I get the best use out of all my batteries

Perfect for digital cameras and electronics that are used often

That said, the combo of my high powered mini flashlight and the Duracell Nimh AA battery still make it hugely useful/worthwhile and of great use to me.

Nice, strong and dependable; been using Duracell (and tested them) since 1988.