, it will have your hair very healthy.

I saturate my hair and work it in and let it sit for a few

My hair has been breaking off the past month, been feeling very dry, I purchased this and my god with just one use, my hair is very very soft and best part it made the blond so much prettier!

So my hair stylist recommended this because I naturally have dark hair so the blonde wants to pull yellow tones

I wash with regular shampoo first to clean your hair, then I use this purple shampoo, get it really lathered then leave it no more than 3-5 minutes

to be honest my biggest concern was if it would stain me, my hair or my entire bathroom

I have naturally dark brown hair that rejects even the salon toners after bleaching, but this one changed the game for me

Afterward, my hair was shiny and smooth and definitely less yellow!

I’ve used several different purple shampoos and this one darkened my hair

Sometimes if I leave it in too long it turns my scalp purple for a day or two, but it makes my blonde hair look amazing!

this is!I find that purple shampoos can be very drying, but this leaves my hair incredibly shiny and soft

say this: on my hair that was newly bleached regrowth, it made my hair a perfect silver blonde

I had great hair until this product

I always use a hair mask to condition after purple shampoo so my hair is soft, smooth and perfectly blonde

i love the color it creates, smells nice, and my hair doesn’t feel damaged or broken like so many products do

I have very fine brittle hair

My hair would always be stained lilac/lavender after (which is what I wanted)

After the second hair wash, the hair falls out strongly, after each brush so much hair

Your hair doesn't work for free

I really like the results how my hair looks like after using this product

It also made my hair feel really soft, which normally purple shampoos do not do

Don’t recommend it for people who has super blonde hair

Also, my hair stylist just complimented how soft my hair is

and my hair feels so soft and healthy!!

It’s very good my hair came out really soft.

Extremely pigmented and works well toning yellow hair, be careful how you use it especially if you have platinum

My hair is almost platinum and it will sometimes stain my hair purple, but like a white/grey/silver kind of purple

Left it on for 5 minutes, and it did brighten my hair

I had to go to my hair dresser who recommended the

my natural hair feels great, while my ends feel like "fly aways" and very dry

Ruined my hair.

I don't know if that's true or not, but I'd believe it: this isn't drying, and it's super-effective at keeping my hair nice and cool

I would NOT say it makes hair moisturized or shiny by any means, but it gives me the silver look without the salon

Both times hair was soft and bouncy and healthy feeling after.

I even put on the best hair mask after and my hair is ruined

Not a fan leaves your hair really dry and damaged looking, notice a tiny difference but at the same time makes your hair grey and darker which I really don’t like.

My hair loves this shampoo

I love it my hair wouldn't let go of this orange tint I had from my last dye job

After applying the shampoo and letting it rest on my hair for 10 or so minutes, I follow with a clarifying shampoo and healthy dose of conditioner and my hair stays healthy and soft

I bought this shampoo because I recently dyed my hair blonde again and my hairstylist recommended it

It dries out your hair so make sure you get the hair conditioner as well

Literally cannot describe how well this tones my hair

I have dark brown hair with blonde balayage starting

It also dries out your hair and stains your hands

This stuff works, my hair is now a silvery shiny platinum, after a unsuccessful bleach job that turned my

I love this purple shampoo just died my hair and it’s been great for me so far !

This shampoo got rid of that ugly yellow, and now I have shiny silver/white hair.

it also left my hair feeling very soft [again my natural hair] the scent was not overpowering or weird

Most purple shampoos don’t leave your hair very soft but this one isn’t to bad.

Doesn’t dry my hair like others mention on their reviews, I was worried about that

Forgive my messy hair

Keeps the brass away and keeps your hair bright

Hair is soft and manageable, feels super full and shiny

I could see this stuff really messing up color treated hair.

It makes my hair soft and manageable.

I have cool blonde hair and it becomes brassy every few weeks

Our hair can look oily as hell if we just moisturize it - it probably doesn't know how to be treated right because we were raised on 3 in 1 bodywash, shampoo, and conditioner

This shampoo will take out those yellow tones and just make your hair look amazing

your hair will suck up any and all colors it can (including minerals in your water, which can make it very icky).

This is the most potent purple shampoo out there and cancels out yellow/brassy hair so incredibly well, but sometimes too well

My hair was healthy before this and I never used heat on it

The scent is alittle strong and the purple will stain your hands while washing your hair but it does brighten up my blonde hair and the bottle is huge so you’ll get a lot of use out of it

My stylist recommended this to me and it turned my golden blonde hair a murky patchy gray brown color

I massaged into my hair for 2-3 minutes and it did not take out the yellow at all and just stained my hair purple.

I have naturally dark hair and when I first started lightening, it was a little brassy

I have thin, fine shorter hair (chin length)

because this does not Clean your hair, it simply adds dimension to already existing highlight

Left hair incredibly greasy and caused flaky dandruff, which I’ve never experienced before or since thoroughly washing with clarifying shampoo after.

I followed the instructions on the bottle and was left with greasy hair that was not any less yellow than before

Product worked out great removed the brass and left my hair brighter and more platinum deff recommend

My neighbor came over and I complimented her hair, having thought she just had her hair done

Turned my hair bright blue & stained it

Works amazing to keep my hair nice and icy

I would not recommend leaving this in your hair for very long, as it will most definitely leave your hair purple.

but oh my god it smells so bad and dries your hair out like crazy

Your hair will feel much much softer

Great for even dirty blonde hair

I even put on the best hair mask after and my hair is ruined

Amazing results, I naturally have brown hair so this kills all brass and is great between salon appointments

orangeThis stuff works, my hair is now a silvery shiny platinum, after a unsuccessful bleach job that turned my hair orange

My hair is almost platinum and it will sometimes stain my hair purple, but like a white/grey/silver kind of purple

I have natural dark brown hair

My family who have bleached hair love it because it makes their blind hair less brassy.

my hair is so much lighter blonde now - and I have naturally dirty blonde hair

As long as I condition super well with each use, my hair is fine

I have very fine brittle hair

Ruined my hair

My hair was soft, but not sure if that was from the shampoo, or from my conditioner, but overall the shampoo did what it was intended to do, and I was very satisfied!

Leaves my hair a little dry but love this product

While it's not the best for moisturizing your hair, I found this to be the best product for keeping my hair bright blonde

With my fine hair, I need every strand

3 months later my hair would normally be completely Golden and yucky

Strong and soft hair.

while she likes it, my hair is far too porous (dry) and held the purple so much that my hair kept a purple hue for 3-4 days

It also doesn’t make my hair feel gross after and smells much better than most purple shampoo

All my super blonde hair was straight purple and all the rest of my hair that was more of a dirty

Best hair product I have ever gotten.

My only complaint was that it left my hair a little brittle.

and it saved my poor brassy hair

I have dark black Asian hair and recently went all blonde

I have about 8 different purple shampoos because my hairdresser never seems to get the yellow gold out probably because I have fine hair.

My hair has been breaking off the past month, been feeling very dry, I purchased this and my god with just one use, my hair is very very soft and best part it made the blond so much prettier!

because then it starts to turn my hair purple, but it definently turned my nasty brassy yellow hair back to the silver that I had originally died it.

Hair felt good and looked good post use!

You do need to use a deep conditioner afterwards and should shampoo your hair prior to using to make sure your hair is free of any buildup or product prior to using

MY HAIR FELL OUT IN THE MIDDLE OF MY HEAD!!!!!!

I used it for 3 minutes and now my hair is stained purple

The cap is meant to be WHITE, not purple!The worst parts of this fake version are that it dyes your skin, damages your hair, and when you try to wash it out, it leaves a faint pink stain that is unremovable from bleached platinum hair.

My nails are purple everytime I’m done washing my hair in the shower and my hair doesn’t feel clean after either

Worked very well - just the boost I needed to refresh my quarantine hair

Learned about this from my hairdresser (I have very vivid hair color), and bought a bottle off her

Now my hair is pale blonde again without golden tones!

Keeps my hair nice and icy.

I would definitely be careful doing this several times a week as it could dry out and damage your hair

Helped my lightened dark hair that had some yellow, and made it more ashy which is what I wanted

Both my wife and I are so impressed with our hairdresser for his absolutely perfect hair coloring (for my wife) and haircuts (for me) and his recommendations for the hair care products he uses on his many Hollywood professional clients

Stripped the blonde out my hair horrible shampoo do not buy just my opinion

It doesn’t dry my hair, it has a good smell and it actually leaves my hair smooth

I typically only use the “blue shampoo” once a week and otherwise try to baby my hair (no heat, limited styling products, and I don’t wash it everyday) to make up for years of mistreatment

You can notice effects with leaving it on your well lathered hair just for the duration of your shower, but if you can take time to cover your soapy hair with a shower cap and leave the suds in for up to 30 minutes before rinsing, the effects are even more intense.

It doesn’t weigh my fine hair down at all

I have dark brown hair, then yellowish after the roots and blonde, which it took to a really cool finish to me

I wouldn't say it's moisturizing in the long run either though my hair is soft immediately after.

love how bright my hair looks after using

The best moisturizer for hair, leave a hair with volumen and shine

Besides that it definitely helps brighten your hair.

my hair didn’t feel very clean.

My hair was brittle, looked completely dead at the ends, and so dry and frizzy

I bought this to help my hair look good and to extend time between highlights

It leaves my hair very streaky unfortunately

I have really dark asian hair that was dyed blonde and this is the one thing that keeps it from getting brassy

My hair is a warmer blonde so not platinum but leaving it on for like 5 minutes my hair is stained purple in some spots

He has beautiful silver white hair, but his cigarette smoking made his hair yellow

It makes the hair vibrant and soft

if you leave it on for too long it can stain your hair and it’s not the easiest to get out when it does stain

All my blonde and grey is gone and my hair looks dull

All other purple shampoos hadn't really seemed to take the brassiness out of my hair like I thought and never really lightened my hair like advertised

However, do not expect it to moisturize nor leave your hair soft

Helped my lightened dark hair that had some yellow, and made it more ashy which is what I wanted

It's the only shampoo I've ever used that actually works without destroying my hair

I am so happy I found a great anti-brass shampoo to brighten up my blonde hair

Life changing! if you are grey, and your hair is yellowing, nothing has worked so well!

My hair is damaged from using this shampoo

It definitely removes the brassiness but if your hair is porous, proceed with caution or I hope you l enjoy having medium lilac hair

Using too much can have the opposite effect, dulling the hair

Purple shampoos are drying, I used a good hair mask and my hair felt so soft for 2

Shimmer lights is garbage compared to this!I bleach my black hair to nearly platinum blonde before dying it fun, bright colors; but my hair naturally pulls extremely golden regardless of lift.

This product works wonders on my stubborn hair

My hair feels soft and smells nice!

I recommend it to everyone that compliments my hair and asks how I keep it from turning brassy

It also doesn’t make my hair feel gross after and smells much better than most purple shampoo

My hair was horrible after using this product.

but overall, I love how vibrant it keeps my hair.

on the bottle it states works best for ice blonde & super lightened hair

I regularly do my friend's hair and recommend maintenance products to them

Hair looks good.

I have fine, thick hair

on the bottle it states works best for ice blonde & super lightened hair

Although the toning was ok, hair felt like straw afterwards and was nearly impossible to comb through even after conditioning

My first bottle was great, worked as it should from the first

Works as it should but cannot get over them smell

As long as I condition super well with each use, my hair is fine