It smells good, it works perfectly, and the price is the best on the market

The price is great, came in giant bottle and is the strongest purple shampoo I've ever used

Huge bottle for an amazing price

This stuff is so potent and so well priced

Best toning shampoo ever used this product is very potent absolutely love and great price for the size when I do people's hair blonde this is the #1 product I tell them to use to maintain their color.

The price is awesome for the size and results.

Definitely worth the price!

Big bottle for the cheap price

I bought this item because it was a good volume for a good price

It is also an amazing price for the amount and quality that you are getting

The cheap price on amazon should've been sketchy enough.

Great product for a great price

No your definitely gonna find better salon quality ones out there but for the price its great

And the price is fantastic.

This is the best purple shampoo that I have found, and the price is great too

The cheap price on amazon should've been sketchy enough.

Great price too.

Great price and good results!!

i suggest if you have $15 to spare on this reasonable priced, pretty decent purple Toner, give it a try yourself

it’s a huuuuge bottle for a great price

Price good if worked

So worth it and the price is so affordable.

Price is great too!

Best purple shampoo I've ever used and for such a great price!Gets all of the yellow out of my hair and left it such a pretty silver color.

As long as I condition super well with each use, my hair is fine