In one use, it tones down brassiness and adds some cool ice tones

Best toning shampoo ever used this product is very potent absolutely love and great price for the size when I do people's hair blonde this is the #1 product I tell them to use to maintain their color.

This shampoo isn't going to make a MIRACLE happen if you have level 8 (or below) hair, but it will ABSOLUTELY work on your level 9/10 blonde to give it that nice purple silver tone that you're looking for

Second time, I followed the instructions and applied to wet hair and left it on for 5 minutes and it brought out all of the cool tones

When I tell y’all my hair was YELLOW and this took any trace and made me so cool toned

Really works and did a good tone on my hair that was not very well bleached by the hair dresser.

This product kicks butt in neutralizing brassy, gold tones

Every time I use it, it looks like I went to the salon and toned my hair

Smells like a urinal cake, but toning is good!

But always leaves my hair feeling nice and gives a great silver tone.

I got this on a recommendation from Brad Mondo and it is super fast working and super toning

I got this on a recommendation from Brad Mondo and it is super fast working and super toning

It cancels all yellow tones out and leaves your hair a cool tone, which I love!!!

It lathers well, unlike the one my hair stylist sold me, and you don't have to leave it on long to get a very light purple-y effect on the brightest tones which is what I wanted

I no longer feel the need to go in every two months for a gloss because this product keeps it at the perfect tone

Extremely pigmented and works well toning yellow hair, be careful how you use it especially if you have platinum

Best toning shampoo

It is so dark and gets my hair to the perfect ashy grey tone

Now my hair is pale blonde again without golden tones!

It's the perfect toning shampoo to prevent yellow or brassiness of blonde hair, if that's something you don't want.

After 3 washes, leaving in no more than 5 min each wash, the tones of my hair improved so much

Bye bye unwanted gold tones

This is the absolute best toning shampoo I have ever tried

It does tone, however my nails, shower and scalp are tinged purple as well as purple tones in my hair

THE BEST toning shampoo for yellow hair, hands down

Overall, if you’re like me and want a super toned, ashy color and don’t mind the purple tones every

Get your hair to the proper tone and use this in the shower occasionally as a shampoo to keep it at that tone.

Strongest toning product I have ever used.

The pieces in my hair that were lightened the most with almost no yellow/orange tones, turned a perfect & beautiful ash tone with only 5 minutes of this on

I highly recommend this to anyone who has trouble toning down their hair.

While its not nearly as unpredictable as other toning products I have used, you still want to apply as evenly as possible!This is definitely my favorite purple shampoo to date.

but it did dull the brassy tones a good bit after using it just

Works really well to help get out any unwanted yellow tones in your hair

n’t stain anything

n’t worry lol

almost black…Don’t get me wrong, it does the job

n’t see it but trust me

n’t believe how well it works