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I cannot seeing that feature being anything but a flawed novelty to sell a sub par product during this exploitation of dance music in America
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It's got some legitimately neat features, such as the air control, for a relatively inexpensive price, especially considering that it comes with quite decent software.
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pros; affordable easy to install lightweight easy to use light up led easy to mixcons; software it brings doesn't bring much extra features
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Many other controllers either lack this feature entirely or offer it less conveniently
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It's nice to have control ability without actually having to manipulate a knob or switch manually, and the feature is responsive.
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Maybe some other company will take the good features from this an incorporate it into real pro equipment.... or maybe they are just silly gimmicks.