Color prints very quickly as well & though not photo quality are more than usable for flyers, etc.

I've seen marginally better colors and photos with printers focused on that aspect of printing, and all in all I'd say this is more of a laserjet alternative than most inkjets.

You get four colors, again much like a color laser printer.

People did it, but my experiences with ink jets, pricey ink, and uneven/bleeding colors just didn't resonate with me.

It prints brilliant color documents on this paper

Taking into account that I didn't use HP's "colorlok" paper, on medium weight premium inkjet photo paper, the colors were good but the blacks were a little muddy.