This HP Premium Soft Gloss is outstanding in many aspects, much less reflection but not the appearance of Matte

DOES NOT COME CLOSE TO THE QUALITY OF THE OLD SOFT GLOSS

Always have preferred using soft gloss paper for more natural pictures

THIS PAPER IS TO TAKE OVER THE OLD SOFT GLOSS PAPER

Very Nice Photo Paper!Soft gloss gives the image a classy presentation

I'm not a fan of GLOSS paper, however, this SOFT GLOSS has definitely caught my eye

I received GLOSSY, NOT "soft gloss"

Great photo paper with a soft gloss.

Love the soft gloss finish for my home projects.