This is an excellent 1080p LED smart TV.It is important to note, however, that you MUST TURN OFF THE ENERGY SAVER feature to enjoy the bright, vivid picture you are expecting!Reviewers who have complained of a dim picture on this set apparently don't know about this critical fix

Just remember to turn off the Energy Saver!PROS

And I wonder why LG ships the sets with the Energy Saver on in the first place.

My advice, then, is to turn off the Energy Saver and set the picture option to Standard