Every year, LG improves features and visuals in their lineup, somehow while staying aggressive on pricing to make them more affordable compared to previous years

First, I don't use the smart features at all because I actually read the terms and conditions due to another review and they are awful.

This is from the LG website:On the LG OLED TV, any risk of burn-in or image retention have been addressed through the use of technology that not only helps protect against damage to the screen, but features self-healing properties so that any short-term image retention that may occur is quickly rectified.-You can use the remote like a microphone

Avoid this product if you care about smart tv features

And the "smart" features are really cool.

The Smart features are amazing

My kids hate this feature because I am now The TV Master

Haven't perfected using the remote to get connected to my internet to use the smart features yet, but hopefully will get that set up.

However, once this feature is disabled, and the rest of the picture tuning is completed, you’ll want to cry because you never knew a TV picture could look so incredible

First, the picture quality is fantastic, the unit looks great, is light weight, and has some great features

So are this features worthy of the $200 premium

I just wanted to update to get the new smart features.

This unit’s ‘auto dimming' feature was particularly aggressive - even before a software update which amplified the matter significantly.

The smart features are nice as well, I couldn’t be happier

I couldn't tell the difference, but it...felt nice to have that option I guess?I don't use the smart features at all, so I can't comment on them

How many and how extensive those features available by firmware

so I basically use the TV as a display/monitor which makes smart features less important to me.3rd, as a display, the picture is awesome if watching bright daylight scenes but any night scenes are often so dark you can’t see faces or background in the scenes

I am still learning all the smart features but you don't need to know everything tojust watch TV

great picture, so many features.

Although every year newer Oleds improve features meant to prevent burn in, it can still occur

The smart features make it simplistic to activate Netflix, Amazon Prime, and all other subscription channels, just go to the apps page and download

Smart features are good, but 4K playback freezes occasionally on some apps and many useful apps are missing.

Also a nice feature is that when i turn on/off the TV, the sound bar and Apple TV also turn on/off

The TVs interface is great, a lot of cool features, I did do some screen calibrating after I unboxed it

Granted, the picture quality is the best I ever had, I find the "smart" features lacking.

Smart features are good, but 4K playback freezes occasionally on some apps and many useful apps are missing.

The smart features make it simplistic to activate Netflix, Amazon Prime, and all other subscription channels, just go to the apps page and download

LG’s smarttv features are garbage, and they don’t understand it

1st, to use all the ‘smart’ features requires you to tell them who you are and permit them to monitor everything you do and watch on the TV

I also chose this version (instead of the more expensive E and W series) because all of them have the same video panel, meaning hey all have the same video quality, so there is no need to spend more

I often sit to the side of the TV in my recliner and the picture is as good as if I were sitting directly in front of the TV.

HD SMART TV which works the same as it did the day I bought it.

Love the Dolby Vision and Dolby Atmos technology as well as it makes watching movies an amazing experience as if you're at the theater!

n’t break it.

I also chose this version (instead of the more expensive E and W series) because all of them have the same video panel, meaning hey all have the same video quality, so there is no need to spend more