While the term does sound like a marketing gimmick, the display is indeed very nice to use

The secondary display produces noticeable blacklight bleeding which is a bummer but liveable

The display is vibrant, brighter than most amoled panels, and gets darker than any other LCD

The display is not AMOLED which is what a lot of people prefer, but do not let that sway your purchasing decision if you're in the market for a phone because this display is equally good from what I've seen so far

(In my opinion)I personally love the secondary display that shows my signature.

It has a great display, is responsive and takes amazing pictures

l just love it

good plus the A+