The sound is unreal

The sound is extremely crisp and this is one of the few headphones that gets ANC right

In terms of noise cancellation, the NC90 makes use of adjustable, intelligent hybrid active noise cancellation as well as ambient sound enhancement

Very comfortable and the sound is great.

Great sound

Ultimately if you just want strong noise cancelling and don't really care about sound (you didn't see the big deal about earbuds having bad sound and ruining music type person) the and competes with the