Very disappointed as this brand is usually very good

Works just as good at keeping my hair silver as the expensive salon brand I was using

This beat by far super expensive brands.

The shampoo isn’t as concentrated as the more expensive brands

I thought I'd try this Loreal brand as well

So much more affordable with the same outcome as expensive brands

I have tried other expensive products and have gone back to this because it works without drying out my hair as bad as other brands

DO NOT make a decision like I did, choosing a more economical brand vs professional salon rate purple shampoo

This beat by far super expensive brands.

Best to just spend a few extra dollars on a better brand you'll get much stronger results, at least that's what I did.

It works better than the expensive salon professional brand I've been using!

I should have stayed with the Matrix brand one instead which helps maintain color & moisture balance better then the cheaper & more expensive brands do.

Smells good and has good moisture for your hair helps with brassiness but not as good as some of the more expensive brands.

Totally works better than the expensive brands!

Seems to do the same as the more expensive brands

Perfect as always