Nothing outstanding, just purple coloring that prevents gray hair from looking dingy or brownish.

It left my hair a weird color.

It's not very drying and left no funky color behind like a lot of purple shampoos do

Good to keep colors correct

No significant color change like I was hoping for

I ordered and received this shampoo right when I had a fresh color and highlight put on my hair so it was the perfect time to try out the new shampoo

I like to use purple shampoos and conditioners between times when I dye to refresh the color

It was surprisingly hard to find a shampoo that treats brassiness in blonde hair that doesn't have the drying sulfates and this one is a great price and using it twice a week keeps the weird color out of my highlights....

I lighten my hair a few times a year and prefer a more platinum color to my hair

This shampoo lathers nicely and enhances both body and color--unless you use it too frequently (which I think the instructions warn against)

This purple shampoo has kept my blond color bright and shiny for almost two month now

I do have to be careful to clean it up after taking a shower because I worry the dark color will get on my shower curtain or get into the tile grout

, now they are a nice blonde color

Photos after several shampoos which is nice for gradually getting the correct color

Between dying it, I tend to use purple conditioners and masks on dry hair to keep the color fresh

Perfect conditioner for helping brighten my highlights hair color, great quality for the quantity

But, once it's rinsed out, your hair will be soft, so soft... and the color is perfection

Color was killing my hair.

It tones the blonde just like the day you left the salon it gives such a beautiful color and takes all the yellow out

Such great color, I use it 2-3 times a

It's not very drying and left no funky color behind like a lot of purple shampoos do

It keeps the shiny, bright color in my hair.

and it keeps the color bright.

it kept my dyed hair a good color and it even took the brassy tones out of my natural hair color

You need purple AND blue to get a cool, almost white color without too much grey in it

It smells pretty good too and it didn't leave any purplish color like on some people.

Wrong color

I did like the color I was able to achieve however, after the 2 use I could really see my hair getting dry and

If you have shorter hair, all colored in unison with a need to take the brassy edge off all of it, then you’d likely be fine to treat your whole hair

I absolutely loved the golden red color I was getting, and then it started to turn a brassy orange, even just after being dyed.

So the color here doesn't stain anything, and didn't get on my towel when I dried my hair after using it

I have medium blonde hair with highlights and lowlights, and the lowlights in particular seem to go brassy when the darker color fades out

Have color treated hair and it helps keep my color vibrant.

This shampoo is colored a medium shade of purple, which worked very well to neutralize the yellow tones of her hair, even toning down her strawberry blonde/orange roots

I love the color of this conditioner

I use darker colored washcloths and towels on days that I use this because if I don't rinse it completely, it will ruin my towels.