It covered all of my greys nicely, much better than other brands I used; easy to apply, no mess, no stains, left my hair soft and smell great

ALSO, this product will leave your hair stinking sooo VERY bad

It left my hair shiny and fully colored.

The product resembles my natural color completely and it felt like I had my natural hair back after several efforts

I bought this Dark Ash Brown hair color and

L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ash version, that keeps my hair from looking like a penny

It did not dry my hair or damage it, but I deep condition it at least 2 times a week

I am kinda getting good at coloring my hair

A good hair color since my favorite Vidal Salonist was discontinued.

My favorite hair color

It took 2 boxes to cover my thick, coarse hair thoroughly and a lot of time to make sure I covered the bleached areas.

It left my top head and overall hair a now an tinted orange shade, I take it because was a "Light" Ash Brown, and had some bleach in it

I absolutely love the color, love the amount that is in the containers and it lasts a long time and they send enough conditioner until your next Time to die your hair

at age 55 I am far too old to be sporting dark hair

Your hair will still stink for about a day and the perfume smell from the condition cream covers it up

Not as good as superior hair color

My hair looks like shitty mouse light-brown

this is awesome hair color its beautiful to cover old grown out highlights and yellow brassy tones along with some white grays I will be purching again !

Nice color, color white hair, will buy again.

and it did it well!Covered my greys and left my hair softer than it was

It darkened my hair, instead of gold brown my hair is all black and not even a nice color.

It also made her hair feel soft afterwards as the purple shampoo and conditioner are moisturizing

It us super easy to use, it does not damage the hair, it covers the greys perfectly, and the color is beautiful.

The “excellence” stained my hair way too dark

leaves hair nice and smooth

The only shimmer will be dependent on how healthy and shiny your hair was to begin with

Very unhappy instead of mocha ash my hair went from dark blonde to black

My hair looks consistently beautiful because of this wonderful, inexpensive product

I didn’t want to go to salon for trial, how my hair will look like after FIRST time color ever

Perfectly average hair dye, I like that it comes with a conditioning treatment and gloves

let me tell you I finally have freaking dark brown hair

Everything worked as expected, and most of my gray was replaced with dark brown hair

I naturally have really dark brown hair with some

Love love love the color and the shine and overall how great my hair looks and feels.

I needed a change while in quarantine, so I decided to color over my blond ombre on my dark brown hair

Best hair color there is, leaves my hair soft and shiny

Plus my hair was not feeling happy, it was hard to brush through

It darkens my bleached blonde hair without any problems

A beautiful Brazilian human hair wig

I love this product, I dye my hair every three weeks for years, it makes me look great and not really damage the hair.

This product is easy to apply and has great coverage on stubborn gray hairs

He hate his gray hair.

It covers the gray and makes my hair have body as well as shine.

This is my first time trying this brand and my hair seems to have held the color a lot better than the others, and my hair is super fine and fussy so that’s cool

Came in time as promised and it hair color

Hair came out WAY TOO DARK.

Aside from that everything was easy to use and my mom's hair looks great.

On the plus side, Excellence Creme formulas always give me good gray coverage, and soft hair.

This is my favorite hair color & I've tried almost every other brand.

My hair turned out more like a soft black

My hair did turn out darker than the box, but no one noticed and that’s typical of all hair colors I have used.

my hair was very damaged and patchy before dying hair

It could be my stubborn fine hair not holding color well per usual but this doesn't normally happen so fast

I'll use this over and over, it doesn't damage my hair, it didn't grab darker than it should, and my hair's porosity is very diminished, now soft and manageable and such a nice natural hair color.

Pros: Covers gray hair beautifully; I adore the conditioner that comes with itCons

A natural color and makes the hair look healthier

This is the best hair color I've ever used.

I like to use this product which makes my hair feel more softer as well.

The color was a beautiful black hair - just gorgeous, but too dark for my medium brown hair

hair perfectly, and my hair always looks really shiny and healthy after I use it

Hair is smooth after used.

I have dark brown hair and sometimes these colors do come

healthy looking hair

This is my favorite hair color and I'm glad I can get it on Amazon.

died my hair in 4

Great color coverage and hair so soft after use.

My hair looks shiny and feels so soft and smooth to the touch

My hair felt nice a soft after dying my hair

Did not damage my hair.

Great hair care color

I have used Loreal for 40 years this new no-drip formula is very different and not in a good waymy hair was dyed black not dark brown

I have very thick long dark hair and order two boxes

Works well, died my hair a few weeks ago and notice slight fading

My hair was left very soft and shiny too.

I have naturally very dark brown hair and wanted to lighten it to a reddish brown

Unfortunately after coloring my hair is both darker and now has a reddish/orangeish tint to it.

My hair feels good

My hair is very soft after using it

The product covered all my gray roots and left my hair soft and manageable

I love the comb like applicator and felt like missed less hair using it vs the normal tip applicator.

I bought this to color my stubborn gray hair and was pleasantly surprised on how well it worked!

Leaves the hair soft☺

It could be my stubborn fine hair not holding color well per usual but this doesn't normally happen so fast

In fact my hair feels healthier right after color.

so yes I would have to color my hair every two months, not to bad

Ok first off it is a lot darker than a "medium brown."Second, as shown in the picture, my hair around my temples has broken off

It is gentle on the hair and the conditioner leaves hair shiny and soft.

adds just the right amount of 'highlights' while thickening and shining my hair!

hair I used this on was thick medium coarse hair that is frizzy, thirsty, and long layered.

It colors the most stubborn grey hairs that other products do not.

Hair is so vibrant~hair is so shinny!!

Remember if your hair is darker than the color you are doing then it will come out darker or no change

you want a red toned brown that will leave your hair soft and healthy looking order Madison Reed

I expected my hair to get somewhat darker but not be quite as dark.

If you have light or bleached hair though it'll look pretty ugly because my hair kinda looks like dirt right

and it was easy to use - your hair smells for days, though

It was the WORST hair color, that my wife has ever used

Great hair color

Do not buy if you want a deep dark brown hair color this will certainly disappoint you.

This makes my fine, straight hair super shiny and silky

I have had compliments of the color and my hair feels refreshed, soothed and hydrated

Even though my final two pictures were taken when my hair was still wet, the outcome was shiny, soft and beautifully colored hair!

Perfect hair color

Excellent hair color!!

Way too much red for me to use again but the kits are fabulous, the formula isn't smelly, and it left my hair soft and shiny

It covers up all my gray hair very well.

This product was the best hair dye I have used and the price if great for on how well this works.

This worked pretty well, but I only kept it on for about 20 minutes, since it was obvious my hair was turning darker than I wanted.

The “excellence” stained my hair way too dark

I had light brown hair but was wanting to go back to my natural dark brown hair

I have mainly dark brown hair with a few stray white strands that really annoy me

Great hair dye, great color, easy to apply.

Covered my greys and left me with beautifully colored hair.

It darkened my hair, instead of gold brown my hair is all black and not even a nice color.

It doesn't look inky or jet black on my hair, but like I said, I started out with dark hair

My gray is completely covered and my hair is soft and shiny.

I purchased LIGHT GOLDEN BROWN and followed the directions and my hair turned REALLY DARK.

My hair feels soft

Doesn’t seem like harsh hair dye

The red color had faded alot, where my roots and most of my top hair had come in musky mix brown, but my ends were still ugly dull orange faded red, and was sick of it

The included conditioner left my hair feeling soft and silky.

Great coverage for gray hair and my hair always looks great when I use this product.

Leaves my hair soft and shiny.

And my hair feels so healthy and smooth

The coverage is fantastic and my hair is shiny

Gray hair disappears like that!I saved $$$I’m gonna get more.

I have dark brown hair and it gives a natural looking glow to my hair without turning It orange

There is a strong chemical smell that last about 48 hours, but that was expected to me, I’ve never used a hair dye that didn’t smell

Leaves my hair soft

My hair is so shiny and so much softer and healthier

My favorite hair color for years and years

It leaves my hair soft and shiny

It leaves my hair soft and manageable

It came out even a little darker than the picture for dark hair

No hair fall, great color, my hair feels good and soft and not at all weak or dry

The really cheap color makes my hair feel like straw no matter how much condition I use

It covered all of my greys nicely, much better than other brands I used; easy to apply, no mess, no stains, left my hair soft and smell great

In six weeks it’s like my hair is completely back to the same color

L'Oreal Paris Excellence Cool Supreme Permanent Hair Color.

I was not happy about how it darkened my hair

Dyes hair very well and not the face

This is my favorite hair color.

Never colored my hair - several friends recommended this

The best hair color I have ever used and continue to use after years of enjoying the results.

I show what my hair looked like prior to coloring it in both bathroom light and in sunlight.

Really great hair color

I have dark hair and the result doesn’t turn very well, only a little color but obvious not what I expected.

Great price for my favorite hair color!

Easy to use and after rinse my hair feels very good and softer and smooth.

It works perfectly of covering all the gray hair as well

I have very thick coarse gray hair

First time coloring my own hair, easy to use and color wAs true to what was shown.

My go to between hair appointments.. easy to use and covers my grays!!

Do not damage your hair... find something else!

My hair was shiny and so soft.

The conditioner that is included leaves my hair soft and silky .

It's my biggest problem coloring my hair myself.

Love the color and closes grey hairs !

Was expecting dark brown hair with lighter ends on the bottom, but this kit dyed my hair all over jet black with no hints of the "ashy"

I love how soft my hair is after using the conditioner.

It also makes her hair silky soft and it stays that way as long as it's maintained

In addition to the great hair color that this product offers, it gives you fair and great shines

I have stubborn greys and long thick hair and this box dye works great to cover them.

I have naturally dark brown hair with some golden tones, but had played with different reds for past few years, usually only demi-or semi dyes, as my hair is thin and fragile due to medications

I have stubborn greys and long thick hair and this box dye works great to cover them.

My hair stays soft and manageable.

So overall, I'm very happy with this color, and it's a great match for medium to dark brown hair

because I have dark hair with reddish undertones, those lightened strands were brassy and orange if I didn't tone it with purple shampoo (twice a week)

Last time my hair felt like straw for about a month no matter what I used to try and make it better.

And I applied this color on pure blonde hair.

I used the L'Oreal Paris Excellence Cool Supreme Permanent Hair Color in the shade Ultra Ash Medium Brown.

The color is beautiful and my hair is so soft after using.

Though my hair was originally too dark

At the same time, since I started using this dye, my hair is just desiccated

This is supposedly to get my hair light brown, although I’m originally dark colored hair, but my hair color before using this products is light brown

My hair was so soft when it was done.

The excellence cream (same color - 6A) purchased at a local retailer did not darken my hair - the color was perfect.

My hair felt soft and healthy after use.

so I didn't expect much since my hair is such a pain to color and get the right color I

beautiful color, provides a serum to protect damaged hair

You hair are strong and shiny

This was an old, expired hair color that I used anyway

The color I order is light brown, but it left my hair very dark, almost black

My hair looks great and my scalp feels much better than when I have it professionally done

LOLThey did say it's a great product and lasted very well, and her hair looked great.

Dye my hair is very cumbersome

But my hair feels soft and light

It really does leave the hair dark at first, but it does fade down a bit to the perfect dark brown.

The main benefit we got from this was that the hair was left shiny and strong, with an even tinted quality that faded the grays somewhat, creating a natural look.

My hair is healthy and shiny

It covered all of my greys nicely, much better than other brands I used; easy to apply, no mess, no stains, left my hair soft and smell great

Hair feels soft

My hair now shines and has uniform color, a wonderful light ash brown.

If you are dark color hair, i wouldn't recommend this one

I also use this with my mom who is 75 and it does great with her drier, brittle hair

Also conditions and smooths hair

My eight year old granddaughter was apprehensive about her Noni dying Her hair a different color, so she took over my phone and picked a color she could live with.

The hair is lustrous after finishing the treatment

What I liked most about this product is that it's easy to use and it made my hair very shiny and vibrant

Unsure as to why

The fastest I've ever seen on any hair color I've bought

I like the pretreatment cream as well as the after coloring conditioner.

The strongest I’ve smelled of any hair dye, and I’ve tried quite a few