Worked very well and is quite a beautiful shade.

I do always buy light brown because for some reason these shades are always darker

Nice shade of brown doesn't turn orange.

It is a nice cool shade, perfect for my skin tone

I have been using L’Oréal for a quite long time, and love this shade

Instead of the dark brown shade, my hair is jet black.

The Ultra Ash Dark Brown is a nice shade - not as dark/harsh as black, but most definitely dark brown

The Ultra Ash Dark Brown is a nice shade - not as dark/harsh as black, but most definitely dark brown

Always happy with this product and it is the perfect shade.

Love this shade!

This is my favorite Loreal shade

It did come out a nice ash brown shade.

Gray hair coverage is perfect, but the shade is so much darker than what is shown or suggested in the box.

The shade came really nice

My hair turned out a shade darker than the front

Then I keep doing my roots with the Excellence Dark Brown until I start to feel like the other shade has grown out too much.

...great shade

I have been using this color for several years and it has always resulted in leaving my hair just the right shade.

I’m guessing this shade is popular, since its out of stock a lot where I shop.

Too bad, they should bring the light brown shade back.

Color is a nice shade of dark brown with a slight reddish undertone

It's a perfect shade of brown, not too dark or too light and it's easy to apply.

Unsure as to why