I like the design, so i wouldn't have rabbit ears on top of the entertainment system.

The flat design is nice and less cumbersome, but that's the only big difference.

And much sleeker design than old fashioned rabbit ears.

Light weight slim modern design, but I still lose the signal

Nice design.

I gave 4 stars based on the sleek design and the supplemental ability to amplify

Design is nice, too.

Good looking sleek design

So I went with this radical design and the signal on my LG HDTV jumped from 55% Normal (were it froze, dropped out or no signal at all) to 80% Good,

This unit however, is a welcome design difference in a competitive field.

Awesome design.

I think that the design is very flexible and I love that you can paint the unit!Here's a hint for technology limited people:

This is an nice simple design, and tucked neatly behind the TV so it was out of sight.

The item did have a great design, was very lightweight and easy to set up

The flat design looks good pretty much anywhere.

Product is physically well designed but did not pick up signals in my home

The build of the product is of quality; a sleek black design that is able to blend into your indoor environment/furniture.

Excellent reception and sleek design.

Excellent product, excellent slick design

I like that it's a very simple, clean design and that it can work laying flat or propped up by the attachable stand

Do not waste money on this gimmick, its a terrible product designed to sucker more money out of you.

Nice design and decent reception.

classy design, well constructed, surprisingly excellent picture and sound

This just seems like poor design.

The channels that do lag I just had to move the antenna a little bit to find a better spot

did n to work