• Reviews around phone (3.35 of 5)

    Ringke SLIM Compatible with Apple iPhone SE, 5S, 5 Case Slender Steadfast Bolstered Polycarbonate Hard Case for Apple iPhone SE & 5S & 5 - Logo Cut White

    • As far as protecting my phone though
    • Case is slim and still protects my phone
    • It is thin and doesn't look like it would hold up to a dropped phone very well
    • I love its minimalism because I do not want a bulky phone to carry in my pocketbook.
    • It is so thin that it looks like you have your phone without a case at all
    • , it did a bad job of protecting the phone.
    • Great price and fits phone well.
    • It doesn't seem like the heartiest case, but it has protected my phone each time I've dropped it.
    • I really think this is an inadequacy for something that should be protecting your phone, because this is a relatively large point of weakness
    • My phone has also been through many falls, even fell on rocks at Yosemite and luckily no damage!!
    • Don't expect it to protect your phone like an Otter Box
    • It does not protrude out far enough on the screen side to protect the phone if it falls on the screen side, so I think half the time it is not going to help.
    • It's not going to protect your phone from a significant drop or from
    • I understand people that say work in an industrial setting where if they drop their phone it could fall into water, drop a few floors, or seriously damage the phone to get an Otterbox, but I really don't see a point it in it when it either stays in my purse or on the desk.
    • By itself the iPhone feels slippery but with this 'hard case' clipped on, the phone is much easier to use and feels much more secure.
    • Horrible phone case...broke into pieces within a few weeks
    • great phone case, fits as expected and looks great.
    • Has saved my phone three times now--accidentally flung it across concrete from waist height the other day and it protected it perfectly
    • It is thin and fits nice, but other than protecting the phone from scratches it doesn't seem to provide much shock protection.
    • Good phone case
    • This very very very thin cheap phone case isn't worth the money
    • Also, ignore the negative reviews that talk about how easily the case cracks and how it does not fully protect the phone
    • I never used iPhone cases and preferred "raw dogging" my phone and just risking the drop
    • It protected the phone but sustained a pretty significant gouge on the lower edge, hence the replacement.
    • very slim case, protects the phone from scratches, easy to grip.
    • exactly what i was looking for to prevent scratches to the back and sides of my phone. if you are looking for something to protect your phone from falls, this is probably not for you.
    • This can protect your phone from a light drop onto certain areas.
    • I have dropped my phone a few times with the case on and the corners protected the phone perfectly.
    • I have dropped my phone a few times with the case on and the corners protected the phone perfectly.
    • Fits the phone really well and does not bulk it out like the others
    • Even protected my phone from a couple ~3-ft drops on concrete (there may have been some luck involved, too)
    • Scratches your phone terribly
    • It probably won't protect my phone from drops, like a some other bulkier cases, but that isn't what I wanted
    • The case is very very thin, to the point where I did not feel like it actually protected my phone
    • I ordered this to replace a bulkier phone case that was falling apart
    • It fits the phone like a glove and adds almost next to nothing in
    • I have dropped my iphone a few times and as a result my case is now a bit banged up, but the iphone itself is still in great condition, this does what it's supposed to do (protect your phone) while looking very minimalistic, great product.
    • I really don't like having a bulky cover, and this case gives my phone some protection without filling up my pocket
    • and my phone was fine.
    • This is the best case I've found for the money that+ protects the phone from "normal use" drop & bumps+ slips easily in/out of your pocket
    • It's thin, light and protects my phone.
    • My phone has been thrown a few times since getting this case usually from a 3 ft table but no scratches or issues
    • Designer didnt think how a super smooth back can help secure the phone in the hand
    • I wouldnt trust this to protect the phone if dropped, but it doesnt claim to protect against those scenarios, very good product.
    • I ended up buying a different cover because I was too worried this would not protect my phone.
    • This case keeps your phone very secure, even if it drops out of your hands.
    • It comes out of my pocket with ease and still decently protects the phone.
    • Nice slim case to protect from minor everyday use, like setting the phone on the table.
    • Really thin and have dropped phone and so far so good
    • On my previous phone I used a cheaper phone case and it lasted more than a year
    • Phone broke while this was on it.
    • Spend a measly $20 now and protect the phone itself for longer life and better trade-in value.
    • I dont really have an issue with dropping or losing my phone and I hate bulky cases
    • It's not a rugged case but perfect for someone who wants to protect their phone without adding bulk or weight.
    • The cover is so thin that you cannot feel secure if your phone is safe if falls from a small altitude, example a chair or desk
    • WHERE YOUR PHONE ENDS UP CRASHING
    • This is my 3rd replacement in about 6 years (the others were dropped and usually cracked around the edging somewhere -- but protected the phone).
    • yet it's just enough to protect my phone.
    • Thin plastic will protect phone from minor scrapes or drops.
    • I feel like it doesn't fully hold my phone well
    • So far, I've dropped a Nexus 4 and an iPhone 5s in the Ringke Slim and 3 out of 3 times, the case has cracked from the drop but the phone shows no damage.
    • However, it also does a surprisingly great job protecting the phone too
    • Now if I drop my phone and it breaks into a million pieces, I may have to deduct a star
    • Durability: 4.5Design: 4Ease of taking it off the phone: 2I think this case has a bit of an issue of heat dissipation - my phone gets overheated when I use this case but not with the other case I got.
    • my last case had gotten beat up protecting my phone
    • The phone would probably shatter even worse because of this terrible case
    • it protects the phone well and looks great.
    • The headline says it all this is a good solid case to protect your phone without adding a lot of bulk to it.
    • The case broke... which was OK, but the phone was perfectly fine.
    • Thin and will not protect ypur phone
    • Regardless, it's a great case: it protects my phone and looks great!
    • Without the catch-edge the phone easily falls out of the case
    • so it's easier to pick up with two fingers when lying on a flat surface, whereas without the case the phone needs to be nudged and cupped into the hand--no big deal, but easier with the case.
    • This case will not protect your phone from drops (but that isn't what I ordered it for), but does protect great against scratches and wear and tear, plus gives your phone a unique look!
    • It does not add any bulk and compliments the slim phone just perfectly.
    • I'm not sure how much it really protects the phone as I have really dropped it
    • I don't slide my phone around or anything but the case would make you think I was one of those folks who slides their phone around like a hockey puck.
    • The case did what it was supposed to do and protected the phone
    • but it doesn't protect the front of your phone because there is no bumper to protect your phone from making straight contact with the ground.
    • The security of the case but it does not feel like your phone is an armored car.
    • Much nicer than a bulky phone cover.
    • Otherwise the phone was fine.
    • but it can not protect the screen and the phone if dropon the floor.
    • Its the same as having a full heavy duty case protecting the phone, with the feel of no case at all.
    • And I don't see where it would scratch the phone if you just leave it on all the time.
    • Overall protects phone.
    • And yes... this case is not a full case... hence logically speaking... if your IQ is anywhere above 70 you should already know that it will not protect the phone if you drop the phone
    • I had to order a second one after I dropped my phone and cracked the first case (after a year of use), but my phone survived the drop unaffected and the case is cheap enough that I was fine with buying another one
    • a very handy phone case with style
    • I bought a Spigen case and although it protects the phone even if you drop it, it is just bulky enough not to be able to fit into my holster easy
    • I can easily take this phone out of my pockets, especially with tight pants (I gained some weight...
    • it's like having a new phone
    • Although the case chipped both times I dropped it, the phone remained protected.
    • Won't protect your phone if you drop it front face onto concrete, or if you dropped it form like 5 feet or anything
    • It drives me bonkers when a beautiful and sleek phone is jammed into a bulky ruggedized case just to keep it safe.
    • its a simple case that works and protects your phone... definitely suggest.
    • It seemed to be made of a sturdy material that protected my phone from most drops and scratches.
    • I hate phone cases, I only use them to protect my phone (i tend to drop =)
    • Great case, not bulky just enough to protect the phone and give it better grip.
    • Serves the only purpose to protect the phone, no flashy attributes, pretty straight forward
    • I broke one case during a drop -- the phone was unaffected
    • It should protect your phone right?I bought this in Jul 2013
    • This is the best phone case I ever had
    • very nice cover, fits tide and really protects the phone
    • I dropped my phone a few times and didn't break
    • I didn't mind so much since I am very careful with my phone, but then my wife dropped my phone EXACTLY where the plastic broke off
    • Fits snugly, protects phone, and they even throw in a screen cover.
    • Case has a scuff on the top left corner but phone is undamaged
    • I don't think it can give your phone any protection, may be minimal or this is just one piece of a real case.
    • it was like I didn't even realize I had a case...unfortunately, when I dropped the phone the screen cracked (on 2 phones).
    • Its very slim, but it protected my phone for almost a year
    • While I felt like my phone was protected on the backside from scratches and the like, I did not feel very confident whenever I would drop my phone
    • I highly recommend this case to anyone who wants something stylish and protecting your phone.
    • I've dropped my phone with it a few times and my phone still works and is in one piece.
    • Does not protect the phone on edges.
    • but it can not protect the screen and the phone if drop on the floor.
    • It's cheap, it doesn't protect your phone, and it SCRATCHES YOUR PHONE ON THE
    • As luck would have it, the 2.5 foot fall, onto carpet, was still enough to shatter my phone's screen
    • It's slim enough that it feels like I'm actually holding my phone, and not my phone with a chunk of plastic surrounding it, but it provides solid protection from scratches and drops
    • It probably wouldn'y protect my phone against a big drop, but it has kept my phone safe during a couple 2-3 foot drops
    • It was and alright case it does what you expect it to protect your phone from scratches...
    • Your phone will break if you drop it with this case as its only protection.
    • Also I drop my phone at least once a day and has never broken
    • If it actually protected the phone it would be a great case.
    • There's a little, just enough to protect from pealing up your Zagg but not enough to protect a naked phone from getting scratched if the phone were placed face-down on a dirty table.
    • It drives me bonkers when a beautiful and sleek phone is jammed into a bulky ruggedized case just to keep it safe.
    • I have no idea why Apple think it's a good idea making a phone so fragile that the camera and screen can pickup scratches just by placing it on a table but there you go
    • It has protected the phone from several drops from about hip
    • I showed of the case to everyone at the time and the pundits said it was too thin to protect my phone
    • They protect the phone, the matte finish doesnt scratch easy, it doesnt change the footprint of the phone and you can dock it wihtout having to remove the case.
    • This is probably my favorite phone case I've ever bought.
    • My phone fell and it cracked the screen badly
    • It has protected my phone for a long time without being chunky
    • I found that the case held up extremely well and my phone was protected.
    • The edges that protect the front came off after a fall, while they didn't break away it kept the case from further protecting the phone
    • Please keep in mind, that this case will protect the phone from scratches, but it is unlikely to protect it when dropped.
    • This case takes the damage and protects my phone well.
    • The case is very slim it provides good grip and protects the phone without making it too bulky
    • It fit my phone great and has protected my phone from a few minor drops.
    • I really wanted a slim case for my phone to preserve the simple beauty and natural design of the iPhone
    • I had to order a second one after I dropped my phone and cracked the first case (after a year of use), but my phone survived the drop unaffected and the case is cheap enough that I was fine with buying another one
    • I have dropped my phone a couple of times and the case protects the phone and did not crack like my last case did.
    • It serves its purpose to protect the phone from scrapes, but I wouldn't use it to withstand falls etc.
    • I dropped my phone too often, which approves the good quality of this case.
    • Favorite phone case ever
    • The first case I smashed in my pocket by accident with a free weight and it smashed a corner and warped the case's corner, but the phone didnt have a scratch on it.
    • My phone got dented this way.
    • The case is sleek looking and fits the phone great, doesn't add much bulk to the phone and the lip around the edge of the screen keeps it from getting scratched up when you set it down.
    • This case does a great job of protecting the phone from bumps and scratches without bulking it up.
    • My phone broke in this flimsy case.
    • slim design.. protects the phone enough
    • so I can't speak to that from experience, but for a phone case that protect my phone and doesn't look like I have a brick in my pocket, this fits the bill.
    • this is a great product... for everything else like dropping your phone on the ground, use your common sense and look elsewhere
    • It is not going to protect your phone from a direct drop from a high distance but it will keep it safe from scuff and sratches.
    • Very slim, wont bulk up your phone and protects against light drops as well.
    • It looks great, but when it comes to actually protecting your phone, it will only stop scratches
    • Doesn't add much bulk but still protects phone.
    • I ended up bought another otter box instead because I didn't want to risk the $$$ phone!
    • I suggest spending your money on something that will actually protect your phone
    • I'm on my second one as I dropped my phone onto the concrete one too many times and it cracked the first one
    • I accidentally dropped my phone onto the sidewalk tonight (it probably fell a good 3-4ft) and nothing happened except for a minor scrape/chip on the corner of the case -- no cracked screen or anything
    • I bought this cover wanting something to slim to protect my phone since the slim design was the reason that I bought it.
    • It protects your phone, but the openings are too small for pretty much an width of AUX cord.
    • Bottom line is, the case protected the phone, which is what is was supposed to do
    • I saw someone said that the phone cover scratches their phone.
    • , it does a decent job protecting the phone, but it's not the most heavy-duty thing
    • This was a good slim case that fit my phone well.
    • I've dropped my phone multiple times, including once knocking it flying 10 feet away as I tried to catch it, and each time the phone was working and the screen was perfectly intact when I picked it up.
    • I had a Ringke Slim for my Nexus 4 that I've accidentally dropped multiple times on concrete without it ever damaging the phone
    • This case is sleek, and really does protect your phone.
    • Dropped phone lots of times and no damages.
    • I did not drop the phone or abuse it in any way
    • I've even dropped my phone on pavement - it landed on the dreaded corner (usually resulting in a spider crack across the screen) and the case took the brunt of it and the case cracked, phone didn't have a scratch
    • The cover is so thin that you cannot feel secure if your phone is safe if falls from a small altitude, example a chair or desk
    • It's slim and protect my phone in the way I expected
    • If you are interested in protection incase you drop your phone on the screen edge, I don't think this will protect your phone very much.
    • Don't see how it would protect the phone.
    • When I got my iPhone, I was looking for a case that would protect my phone without the inconvenience of bulkiness
    • I was literally standing still, listening to a presentation at work, when the wrist-strap loop broke, sending my phone to the floor
    • I have dropped my iphone many times and this case has taken a beating so far while protecting my phone from any damage.
    • Did protect my phone before braking.
    • And best of all, it's very low-profile and allows you to nearly feel like your phone is as it should be: naked and free
    • Either way, I strongly recommend this case for basic protection - as others have said it likely won't protect the phone from a big drop but it will keep the finish in good shape if you're a gentle user
    • I doubt it will protect the phone from a severe drop, but neatly protects the phone's surface from blemishes or scratches
    • I doubt it will protect the phone from a severe drop, but neatly protects the phone's surface from blemishes or scratches
    • My normal resting area on my computer monitor doesn't work any longer, as the phone just slides off
    • This case didn't even protect my phone with one fall
    • Phone had a fall and the screen was shattered as a result.
    • If you're looking for a case that protects your phone though this case is not for you
    • Will not protect the phone
    • I do not drop my phone often and probably would not feel too safe dropping my phone with this case but in the end all I was looking for was scratch protection on the sides and back.
    • This fits the bill, it is very thin, and slightly rubberized so as to hold the phone to surfaces but not enough so to make it difficult to remove from a pocket
    • (8/17/14):After taking very good care of this case (and my phone for that matter
    • This is a light and thin case to protect the phone.
    • Slim and does not make the phone feel bulky.
    • It probably won't protect my phone from drops, like a some other bulkier cases, but that isn't what I wanted
    • It never took a serious drop, because I'm very careful with my phone, but it did a great job of keeping my phone safer from normal, every-day wear and tear
    • but I've never cracked or broken a phone with this case
    • My phone feels way less bulky, as if I wasn't using a phone cover.
    • Forget protecting the phone!!!!
    • Ringke Slim's are my favorite phone cases so far
    • It did not protect my phone from a fall and my screen cracked
    • I really like the feel of the case and the feel of the screen protector but one thing that really upset me was in the pictures it shows the case sticking out so that if the phone fell it wouldn't drop on the phone because the case will stop it but my case sits flush with the phone so if my phone were to fall on the screen this case bumbers wount help at
    • Dropped my phone several times on concrete and the last one finally cracked on the corner.
    • I didn't even know a case can be so slim and still protect a phone from harm
    • Though it wasn't without a few cracks in the corners after a year of use (and drops), my phone was still well protected
    • I never used iPhone cases and preferred "raw dogging" my phone and just risking the drop
    • The first one was awesome and protected my phone a while
    • It's nice and slim, yet still protects the phone with a nice look to it.
    • Cheap slim case that has protected my phone from quite a few drops onto concrete and asphalt.
    • The only thing that I did not like about this case is that it dosn't protect the screen at all, three days after I purchased this case I dropped my phone and cracked my whole screen
    • Her case cracked a little after multiple falls - but it did protect her phone well
    • I have dropped my phone several times on various surfaces (ceramic tile, hardwood, asphalt and concrete) and the case has protected it each and every time.
    • All after one accidental phone drop.
    • I miss the naked phone, but my life is too bumpy for no cover
    • and it's done a good job at protecting my phone.
    • Shows fingerprints pretty easily, but it seems like it will give the phone some protection
    • It does not protrude out far enough on the screen side to protect the phone if it falls on the screen side, so I think half the time it is not going to help.
    • I got this phone cover because I can't stand the bulky phone cases that totally takes away the purpose of having a "light" iPhone.
    • Not the greatest protection if you are looking to keep your phone completely safe, but you can't beat the look of this case
    • Its thin, protect my phone so good
    • Its thin, protect my phone so good
    • My phone fell off of my lap with this case on it and the screen shattered.
    • Even survived getting run over by a car, my phone was shattered and bent, but the case barely scratched!
    • But I dropped my phone a bunch of times and it did not break with this case on.
    • Does not protect phone at all
    • Looks nice but my screen cracked when I dropped it slightly on kitchen floor (not even cement) but that was my fault for choosing a case that does not protect the phone at all.
    • The sidewalks are short and will likely not be enough to protect the phone if it falls face down.
    • Doesn't do much to protect phone though.
    • but i dropped my phone and didnt protect the screen much with the little "lip" part that protects the glass.
    • Have used Otter Box, they are good at protecting, but I don't like turning my phone into a big rubber brick.
    • Nice simple cover for the price!It cover the phone in the right places to protect it from the
    • Sweet phone case
    • Super slim, fits phone well.
    • I almost drop my phone once a week and this case protected my phone really well and lasted for a whole year.
    • Looks good but does not protect phone.
    • Scratches your phone terribly
    • Some other reviews thought it was sturdy enough for impact, but since I don't tend to drop/bash my phone, this works for me.
    • It makes for a nice low-profile, pocket friendly phone (but not waterproof of course).
    • It protects my phone while not getting all marked up and scratch.
    • I like the non-bulk and enjoy my phone more because of that.
    • I chose this case to protect my phone from basic scratches while maintaining its slim profile since I often carry my phone in my back pocket and my butt doesn't need to look any bigger
    • Phone landed on the top right corner and broke that part of the case off but protected the phone well enough
    • I wanted a case that you wouldn't notice and would protect the phone from scratches
    • The case is very thin and my white phone looks very slick
    • It has protected the phone from waist high drops by him and being tossed by our toddler
    • I would not trust this case to protect my phone under any circumstances
    • but it did NOT protect my phone
    • this item is good to protect my phone, it's light and handy which make it feel like there is no case.and the screen protector is also perfectRead more
    • My favorite phone case to date
    • The case does a good job of protecting the phone.
    • However seems like it won't protect the phone as good as other cases, but this case is about simplicity and cleanliness
    • I have dropped my phone a couple of times on my concrete steps and the case has protected the phone nicely
    • I have dropped my phone a couple of times on my concrete steps and the case has protected the phone nicely
    • I have dropped my phone several time and the case has protected my phone.
    • I should have ordered another case, but hoped that it would still protect the phone even though part of the case had broken off
    • doesn't protect phone at all
    • Sleek yet protects your phone from any mishaps
    • This is a perfectly fine phone case if you're looking for something that looks sleek, and you don't have high expectations about the level of protection you'll get for your phone
    • This case looks nice, and is slim; but so much so I don't see how it can protect the phone other than from scratches, definitely not from a drop.
    • the aux is accessible with all my headphones... but probably won't protect your phone from a real fall..
    • The case is very thin and hugs the phone very well.
    • Protects the phone well and is still ascetically pleasing
    • I've dropped my phone several times and it hasn't broken.
    • this is a nice product- sleek looking and fits the phone well
    • It is very slim, but it's protected my phone from several drops.
    • This case is light and has done a great job protecting my phone.
    • Your phone will remain protected, and not having to cram a bulky object into your pocket is always a plus!
    • UPDATE>>>I really liked this case, but the other day I took it off and found that the case had actually damaged my phone!
    • The phone fell and slid along the road.
    • The phone was never dropped or mishandled in a way that could have caused or explained this type of damage
    • and it will not protect the phone if dropped or else
    • This is a nice, inexpensive phone case
    • It has protected the face very good and the lip over the edges of the phone helps protect it
    • I am extremely delighted that I only have to replace the case, which protected my phone magnificently!!!
    • In general, the case makes the top part of my phone looks weird because only the two corners are cover while leaving the middle open
    • Thin case that adds very little weight/bulk but protects the phone
    • Very slim, stays clean and protects phone
    • I pulled my phone out of my jeans and the camera part broke off.
    • In a phone case I want 3 things:-slim-won't damage the phone by itself-will protect the phone in the event of a dropAnd this case does all 3 with aplomb
    • His phone fell a numerous of times and it took a while for it to really get in there and dent or scratch the case, but not the phone
    • Its slim enough that it doesn't feel like your phone has a case, but rigid enough to protect it when it falls (trust me on this one)
    • I'm sure this will scratch the phone, and just doesn't really feel good when you're holding it
    • I'm happy to report that the phone and the case are fine
    • It's very slim and and snugs the phone but always breaks around the volume controls and ringer control
    • Great look, super slim and tough to protect the phone if it should fall
    • I even dropped the phone as all of us do and it protected just like it's supposed
    • Its very skinny so it doesnt make your phone feel bulky.
    • I haven't dropped my phone once since getting this case so either it's helped my butterfingers or I have just been lucky and don't know if it will actually protect the phone when/if that happens
    • It does a great job in protecting my phone as well as looks absolutely good
    • I didn't want a bulky case but one to protect my phone without looking like a brick.
    • It's almost like my phone doesn't even have a case on it.
    • phone well keep being it's slim feature.
    • This is a great looking case, protects the phone pretty well
    • The phone was perfect and the abrasions barely noticeable
    • Front of care is so close to being flush with the phone's glass front that I don't think it would protect the phone from grit or sand on a table
    • The best phone so far.
    • Does not protect your phone by any means.
    • Great phone case, looks very slim and fits firmly on the iphone
    • I should have ordered another case, but hoped that it would still protect the phone even though part of the case had broken off
    • However, I don't expect this thing to really protect my phone from too much other than scratches on the back and maybe a little bit if the phone drops on a corner (and doesn't it always?)
    • In addition to the great design, I have dropped and smashed my phone in spectacular fashion yet my phone has remained perfectly in tact
    • My toddler keeps playing and banging the phone against the wall, fortunately until now it has wonderfully protected my phone from any scratches or dents.
    • This case is not to protect your phone from drastic drops
    • Love my phone and I love this simple case.
    • Doesn't protect the phone at all.
    • But will not protect your phone.
    • However seems like it won't protect the phone as good as other cases, but this case is about simplicity and cleanliness
    • It's thin, not the thinnest, but enough to not break your phone from a short drop
    • I've dropped the phone numerous times and the phone has always been just fine.
    • Obviously if you get this, don't expect it to protect your phone
    • My phone fell and it cracked the screen badly
    • It is just enough to where it is not intrusive while using the phone but enough to elevate it off the surface for protection.
    • It's smooth, has a little bit of grip to it, protects the phone very well and of course it looks great
    • Slim, it covers the phone but it will not protect it
    • I've loved this case -- strong, minimalist, hard plastic, and actually protects phone, UNTIL it wears & breaks
    • It is very slim and has protected my phone from getting destroyed during a couple of falls.
    • Phone landed on the top right corner and broke that part of the case off but protected the phone well enough
    • Phone landed on the top right corner and broke that part of the case off but protected the phone well enough
    • I've never had a phone case, but once I dropped my phone and broke the screen
    • I showed him my phone with this case and he liked it
    • If your looking for a case that will not make your phone super bulky and provide some protection this is a great one to consider.
    • It's about as thin as you can get while still having protecting your phone from small bumps.
    • the phone has a cover while at the same time protecting the phone.
    • Unfortunately, I do not have this case anymore as I broke it when taking it off one day to clean my phone
    • My phone never fell
    • I don't see how this could do anything to protect the phone, even from the most minor incidents
    • The poor rating comes from the bait-n-switch of the product's protective film advertisement