This tv has the absolute best color of any tv ever made.

Despite numerous posts about lack of 4K source material, the screen picture is much brighter/vibrant and sharper with better color, yet smooth pixel-less for regular network broadcasts

There's about a thumb-sized area, of irregular shape, top center of TV where its missing color

The colors are rich with great clarity, and this is using standard 1080p signals from satellite or Blu-Ray--not even touching the true capabilities of what this set can do

Rich colors

The colors are so rich

And the colors are phenomenal

This Television has a great picture, bright colors, dark blacks, sharp images, and a really easy to use

my Sony provides the best color and other image processing qualities available today for 2D images (don’t rely on my opinion alone – check out the Consumer Reports review of October 2013).

I hope this is something all manufacturers, along with OLED for rich colors and contrast, will adopt in the future.

inky blacks, great contrast and rich colors make the image pop

Color from the TV is fantastic.

look superb, the colors on this bad boy will awe

This gives me the perfect picture color for my reg 1080i channels, but now they look like 3.5k

the average consumer wont understand the technicalities involved...but when your shown these demo clips which are out of this world... you expect you get the same from 4K DVDs... waste of money... rather get an O LED TV

the average consumer wont understand the technicalities involved...but when your shown these demo clips which are out of this world... you expect you get the same from 4K DVDs... waste of money... rather get an O LED TV