Setup was easy and I didn't need to touch any of the video settings to get rich, vibrant color

(No other TV I compared comes close the 900F.)-the colors are rich but natural (not otherworldly as some of the

These settings produce an overblown vivid color rendition that is unacceptable.

The colors are super vibrant, blacks are deep, and the clarity and contrast is wonderful

I had always wanted a Sony because every one I'd seen in the past had beautiful color rendition

Great color and handles motion well

These settings produce an overblown vivid color rendition that is unacceptable.

Extremely vibrant colors, striking contrast in normal content,stunning peak brightness,little to no color banding,Nice tv speaker sound,Good black bar control,great SDR content,excellent sharpness,great noise reduction,nice aluminum frame,tons of picture options,google assistant,and easy setup

If I bump the brightness up the blacks appear blacker for sure, but I instantly noticed the blacks were overpowering colors.. some colors/detail on a mostly black background completely fade away.

The picture quality is excellent, colors are much more vibrant and blacks are better than 800D. HDR has been improved as well as adding DV support

Amazing true, pure colors

great colors great blacks

I bought tv for my daughter, she like it so much, beautiful colors and sound