smart tv is crystal clear and the colors are beautiful

The colors are vibrant.

The built in "soap opera" effect is awesome for crisp bright shows, but if you want to watch anything like game of thrones or anything that isn't shot in vivid colors it is terrible

Good sound and color.

When there is one solid color you can see different sections of back light

It is mostly only notivable when one solid color is being displayed.

so bright colors are amazing) this TV is SUPER solid

The color is beautiful and I hardly changed any of the settings to achieve that beautiful picture

Brilliant color

The viewing angles are outstanding and colors are vibrant thanks to ips display

Color is not good

This picture has great color, sound, and is easy to operate.

Everything works flawlessly and rich HD colors and quality

Picture is clear and brilliant colors.

It takes some fiddling with to get it to work at 60hz, but the display is crisp, the colors are vibrant (and adjustable), it's a huge 4k 60FPS monitor for $400.120hz 4k 40 inch monitor for $400 sound too good to be true

Called support and was told the computer was sending "too much information" and to use reduced resolution modes because the tv will not support 4K video and full resolution and color

While not HDR, the colors are rich and vibrant.

Not a nice color display, tried all settings

Color is nice and vibrant

Color modes they said to use were severely limited and resulted in poor color quality

The 4k 60hz and low latency of this screen is unreal and you don't notice the lack of 4:4:4 chroma at 60hz unless you have some really weird color combos

After making every display adjustment possible - and then resetting it to factory defaults and starting again, the colors are poor and the display is very dull looking

Unless you are sitting dead center and relatively close, the color is awful.

The panasonic, which is two years older and only HD, has a much better picture and color than this brand new ULTRA HD vizio

I love my TV the color and quality is awesome

The screen is sharp and crisp and the colors are vibrant (once you adjust the picture settings)

I already had a Samsung now about 4 years old (which I like well enough, love Samsung as a rule) but the dynamic colors of the Vizio puts the Samsung to shame

The colors are brighter and the contrast is perfect for a computer screen

Bright color and terrific sound

This tv is awesome, beautiful color, crystal clear