I recently had trouble with it the last couple of days, a simple reset would solve the issue but now it is completely unresponsive and won’t power on.

After reading a bit more on the subject, I did the hard reset, & was able to log back into the router

Not just a light press but more like a hard reset unlike my previous routers

I'd prefer not to have to hard-reset and lose all the white-listed MAC addresses, but I don't have any other choices except to buy a new router.2017-9-29 UPDATE

This router will now shut itself off after 1 day (all lights turn off, no connectivity) and become a brick until hard reset

After calling ASUS and mucking around with it for 2 hours to no avail, I finally figured out out all I had to do was soft reset (power cycle reset that is, hard reset will reset everything to factory)

After calling ASUS and mucking around with it for 2 hours to no avail, I finally figured out out all I had to do was soft reset (power cycle reset that is, hard reset will reset everything to factory)

For reference, it's been about two months since the hard reset

Once reset, it works

but instead, you lose the connection to the device, and a manual reset in mandatory in order to gain access again