Love it, it does the job very well and it never stop or fails printing, great product, setup is simple and print great labels.

Place the image on the appropriate large label template and print

but once we run out of labels I see this printer shelf bound unless other cheaper labels can be used!

why are we being forced to use proprietary 4x6 label ONLY from brother?

It's hands down the best label printer out there.

Awesome printer but the labels are very expensive.

I was tired of cleaning jammed labels

Once the label is ready to print, though, it's nice and fast and does a high quality job

The only drawback is you can't use the "free" standard address labels provided by the shipping companies

I guess I didn't do enough research to see this, but you are stuck using compatible label rolls as they have to have a special plastic frame to hold the labels.

On the upside, it does not waste labels on calibration between rolls

We ordered the "combat ready" Zebra GK-420d instead with way cheaper labels, but a more expensive printer out of the box.

I have printed 6 labels now with the Brother and it has not wasted a SINGLE piece of paper.

The brother web server, however, (the interface you get in to configure the printer) on this device is super slow as if it was powered by a watch processor, and you have to save after each change, not just at the end of your session