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I like the electric cutter, the nicely placed buttons, the simplicity of loading procedure, the network connection, thoughtfully placed indicator LED
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The wireless aspect of the QL-1110NWB is handy for me because I don't have a great place near my computer to put this.
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The brother web server, however, (the interface you get in to configure the printer) on this device is super slow as if it was powered by a watch processor, and you have to save after each change, not just at the end of your session