In mid-July, I ordered a pair of these non-noise-cancelling bluetooth headphones on a recommendation, and I can confirm that all of the things you've heard about comfort and sound quality are true

Just FYI I bought the non-noise canceling ones

I purchased the non-noise cancelling version

The headphones fit very well over the ears, and even though I have the non-noise canceling ones, the surround sound is brilliant

The Cowin E-7 feel more comfortable to my head but not entirely comfortable (I can wear them up to 2-3 hours straight before I feel pain to my ears).They sound terrible not only compared to my Stanton but also compared to my cheap AKG earbuds

Have no problem with cowin E- 7

These E-7's are outstanding