Small form factor, terrific imaging, and fast handling.

It produces great image quality and the Fuji JPEG colors are

Amazing camera with great image quality, sell my Canon gear and transfer to Fujifilm.

I bought the 35mm f2 originally and changed it out for the 27mm - the whole point was to have something as small as the X100s that is really portable with great image quality

The image quality is superb and sometimes I think I like my images more from this camera than my X-T2

It is more versatile and is also constructed with high quality materials and produces good images

I thought the hybrid finder was really neat when I first used it but gradually ended up using the EVF all exclusively so as great as the X-