I'll explain the areas where I feel the Elite RGB tops the K70 LUX.HyperX has been killing it in the PC peripheral game the last few years

Good keyboard great rgb color n easy to use software

But with a single pattern (i.e., no keypress pattern), you can set any color to each individual key, or groups of keys, for all lighting patterns (i.e., solid, breathing, wave, trigger, explosion, HyperX flame).All in all, this keyboard has just about everything I could hope for, and for the things it doesn't, they're easily dealt with (i.e., fingerprints wipe off easy) or things I wouldn't use (i.e., wrist wrest to save desk space, flashier rgb patterns because they'd distract me)

I personally don't miss RGB on my keyboard though, I find it too distracting

So I originally bought the Alloy Elite RGB cherry MX Brown from Amazon and was not very pleased.

He told me that most of the reasons for his wanting it are on the product page, but I'll repeat them here for you:Unique radiant light bar and dynamic RGB lighting effects

I previously had a corsair k70 then a logitech g pro (great keyboard too) then when I saw this come out in a cherry blue option I had to have it

Wasn't sure I would like going from a light key, cherry mx red (45g Actuation Force) to the lil heavier mx blue (60g Actuation Force) but its fine