The color is so beautiful

Overall, other TV models and technologies are able to produce brightness levels well above 1000 nits, but LG's Oled's ability to decrease black levels in individual pixels to virtually off levels, while displaying rich and vibrant color images, is a difference maker

You clearly see it when there’s a solid color behind the burn-in, and that happens more often than you’d imagine

From reading other reviews, it seems that the processor doesn't necessarily create better colors, but instead creates better contrast between the color shades and brightness levels which in turn creates a better image as a whole

and I dont use (for preference reasons).That aside, the colors are great on the screen and its very clear

Beautiful, colors are vivid not too big for the room.

This seems to happen faster with brighter colors

wow, the lusciousness of the photography came across in vivid living color