From reading other reviews, it seems that the processor doesn't necessarily create better colors, but instead creates better contrast between the color shades and brightness levels which in turn creates a better image as a whole

This is why Oled's are able to create enough contrast between brightness, dark, and color levels to generate superb HDR images and video

Has intuitive and easy to manage controls for precise calibration of color / contrast / tonal balance

We also have the Apple TV 4k, and pairing that with this TV takes things to the next-level, as Dolby Vision and Atmos are used - by both the Apple TV 4k, as well as with this TV.Overall, we're very happy with this TV and no regrets whatsoever.

This creates a nonstop jerky or flashing motion instead of the illusion of a fluid moving picture that you see on LED TV’s or in the movie theater

I tried using LG’s TruMotion to smooth out the motion, however this created unnatural artifacts, including shimmering around moving objects, distortions, tearing, and sometimes outright bizarre mistakes in the image reproduction