According to LG, the Alpha 9 Processor compared to 2017's M16+ processor is supposed to give a 35% CPU and GPU boost which should create better images by processing contrast, color, sharpness, and motion more efficiently

According to LG, most cases of burn-in occur from static images staying on screen uninterrupted for many hours or days at a time, with brightness typically at peak levels

The 2018 Alpha 9 Processor has a 35% CPU and GPU boost which is supposed create better images by processing contrast, color, sharpness, and motion more efficiently

Overall, other TV models and technologies are able to produce brightness levels well above 1000 nits, but LG's Oled's ability to decrease black levels in individual pixels to virtually off levels, while displaying rich and vibrant color images, is a difference maker

CATV often pixelates with fast moving images on every channel

From reading other reviews, it seems that the processor doesn't necessarily create better colors, but instead creates better contrast between the color shades and brightness levels which in turn creates a better image as a whole

This is why Oled's are able to create enough contrast between brightness, dark, and color levels to generate superb HDR images and video

We also have the Apple TV 4k, and pairing that with this TV takes things to the next-level, as Dolby Vision and Atmos are used - by both the Apple TV 4k, as well as with this TV.Overall, we're very happy with this TV and no regrets whatsoever.