Overall, other TV models and technologies are able to produce brightness levels well above 1000 nits, but LG's Oled's ability to decrease black levels in individual pixels to virtually off levels, while displaying rich and vibrant color images, is a difference maker

We had the brightness at a reasonable level

Perfect black levels, built in Atmos makes delivers incredible sound for a TV, absolutely stunning picture, especially with Dolby Vision content

It also seems that there is no real explanation from LG regarding the improved baseline nit levels, though it could possible be attrubted to the calibration process or even the Alpha 9 Processor at work

That said, I enjoy the brightness level the TV outputs