Imaging is excellent at this price point and it is very neutral sounding from bass through treble with a particularly strong mid-range

I really like the Ortofon "balls to the wall" dynamic range

I immediately noticed wider dynamic range, deeper lows (but not muddy lows), very clear and pronounced mids and crisp highs.

The dynamic range, the detail, and groove accuracy is almost breathtaking

Sonically, it has a nice range on what most listeners are going to spin on their turntable

Good mid-range and nice treble, neither bright nor warm

My feeling is that if you like the sound of the shure you will like this cartridge even more as they have a similar Timbre quality and tonal signature...for the budget conscious the Shure M97xe might be a better buy as it offers good sound at a cheaper price... but audiophiles are usually willing to pay more for something that is slightly better and so this cartridge falls into that category almost as if it were designed and priced to compete against the Shure M97xe